Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
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Four Trends In Digital Transformation – Jacob Morgan

Four Trends In Digital Transformation – Jacob Morgan | Public Relations & Social Marketing Insight | Scoop.it

If one of the main goals of the future of work is to increase productivity and collaboration, there’s a great place to start: digital transformation.


Many companies are embarking on a digital transformation in an effort to connect employees and customers around the world digitally. The future of work and digital transformation are both vital to each other’s success, and they can work together to help organizations prepare for a new wave in the workforce. A digital transformation can provide employees the tools they need to create the best work environment for the future.


Digital transformation builds on the current state of global connectivity and can include a wide variety of features. However, according to Adam Warby, CEO of global technology solutions firm Avanade, there are four main trends being seen in digital transformations across industries:...

Jeff Domansky's insight:

Forward thinking about digital transformation. Recommended reading. 9/10

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Four marketing mega trends nobody's talking about

Four marketing mega trends nobody's talking about | Public Relations & Social Marketing Insight | Scoop.it

This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts!

Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace. Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017....

Jeff Domansky's insight:

Mark Schaefer provides a superb list of fresh new "megatrends". His post is recommended reading for marketers, bloggers and PR pros!  10/10

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