Public Relations & Social Marketing Insight
443.4K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

7 predictions about the future of media — by someone who should know

7 predictions about the future of media — by someone who should know | Public Relations & Social Marketing Insight | Scoop.it

Disruption is all around us.

Mobile is overtaking desktop, social is beating search, on-demand is undercutting TV, messaging apps are challenging email, and everything around us is becoming connected. These shifts in trends can rattle our businesses, our portfolios, and even our lives. But they don’t have to…

The well informed and well prepared don’t view innovation as a threat; they see it as an opportunity....

Jeff Domansky's insight:

Business Insider CEO Henry Blodget shares seven predictions about the future of media. Recommended reading. 9/10

Marco Favero's curator insight, December 23, 2015 5:45 AM

aggiungere la vostra comprensione ...

Scooped by Jeff Domansky
Scoop.it!

How two scientists are using the New York Times archives to predict the future | GigaOm

How two scientists are using the <em>New York Times</em> archives to predict the future | GigaOm | Public Relations & Social Marketing Insight | Scoop.it
Researchers are creating software that analyzes 22 years of New York Times archives, Wikipedia and about 90 other web resources to predict future disease outbreaks, riots and deaths — and hopefully prevent them.

 

Researchers at Microsoft and the Technion-Israel Institute of Technology are creating software that analyzes 22 years of New York Times archives, Wikipedia and about 90 other web resources to predict future disease outbreaks, riots and deaths — and hopefully prevent them.

The new research is the latest in a number of similar initiatives that seek to mine web data to predict all kinds of events. Recorded Future, for instance, analyzes news, blogs and social media to “help identify predictive signals” for a variety of industries, including financial services and defense. Researchers are also using Twitter and Google to track flu outbreaks....

Jeff Domansky's insight:

This is a fascinating use of BIG Data. I can predict more of this data mining in the future, even without sifting through huge amounts of data... LOL.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Online story comments affect news perception | Columbia Journalism Review

Online story comments affect news perception | Columbia Journalism Review | Public Relations & Social Marketing Insight | Scoop.it
Buttressed by editorial oversight and streamlined by redesign, online comment sections may now, more than ever, color reading of the news.

...The recipe at The Atlantic and across major online news platforms has been simple: moderate and rank posts, vet commenters, and design the forum with threading and sharing features that streamline the user experience. By tucking comment sections under the editorial tent, trashy discussion can be redeemed.

“Readers are part of the conversation, and they’re part of the content of the site,” said Bob Cohn, digital editor at The Atlantic. Sometimes, he added, “the comment thread is at least as illuminating as the underlying piece.”

Thoughtful readers deserve a decorous, accessible outlet to voice opinion, to debate, and to further report stories from their vantage point, which can even spur fresh coverage.

But readers aren’t journalists. Still, according to new research, the distinction may be blurring....
Jeff Domansky's insight:

Comments become news become comments...

Scooped by Jeff Domansky
Scoop.it!

A Futurist Looks at the Future of Marketing | Harvard Business Review

Insights from Gerd Leonhard on the marketing trends you should be paying attention to now.

 

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out toGerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom The Wall Street Journal calls "one of the leading media-futurists in the world."


Here are some of Leonhard's predictions for what's coming.

Jeff Domansky's insight:

Goodbye interuptions, so long silo marketing, privacy prevaIls, hello customer delight and welcome to my brand. That's marketing in 2020 according to futurist Gerd Leonhard. 

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Video: Ben Huh Discusses His Journalist Past, The Future of Journalism | 10,000 Words

Video: Ben Huh Discusses His Journalist Past, The Future of Journalism | 10,000 Words | Public Relations & Social Marketing Insight | Scoop.it
...He discusses the app and his take on the future of journalism and the importance of local, unique stories in the survival of journalism. It’s a short but insightful clip. Here’s a taste:

“I think journalism is going to go through a very innovative process. How we think about journalism today is really about location and format… and also by geo-location… For journalism to be really a influential force in new media it has to understand mobile, it has to understand tablets, it has to understand new viewing habits and how they all work together.”
Jeff Domansky's insight:

Moving pictures and mobile are the potent combination of the future...not just for journalism at marketing, PR and business too.

No comment yet.