Public Relations & Social Marketing Insight
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Facebook vs. Twitter vs. Snapchat: Who Will Win the News Wars?

Facebook vs. Twitter vs. Snapchat: Who Will Win the News Wars? | Public Relations & Social Marketing Insight | Scoop.it
From www.linkedin.com - October 25, 2015 10:52 PM

It’s no secret the traditional news industry is on the ropes. Recently, the BBC slashed another 1,000 jobs. Viewership on US news networks like Fox, CNN and MSNBC has dropped 19 percent since 2009. Newspapers have cut more than a third of their workforce in the last 25 years.

But here’s the thing: these dismal stats don’t reflect actual demand. Viewers and readers aren’t abandoning the news; instead, they’re switching over to social media and other online sources in droves. The number of people who consume news via major social networks has significantly spiked in just two years, with the majority of Twitter users (63 percent) and Facebook users (63 percent) now saying they get their news from the platforms.

Not surprisingly, social media giants have been racing to take advantage of this increasing demand—bringing in more and more news elements to their platforms and making it easier than ever for users to get convenient, timely information via their social feeds. In the years to come, social media will only have a bigger impact on how news is distributed, consumed (and ultimately monetized). To get an idea of what the future might look like, here’s peek inside the playbooks of some of the biggest players:...

Jeff Domansky's insight:

The epic battle for audience and subscribers switches from traditional media to social media.

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The Stages of Newspapers' Decline - stratēchery by Ben Thompson

From stratechery.com - March 25, 2014 2:25 AM
The Internet has evolved communications in stages: static to social to mobile. Each stage has further decimated newspapers....In case you’re wondering, the most-common objection to FiveThirtyEight and the End of Average was that I didn’t address the demise in advertising. That was intentional; while I plan on talking business models – and it’s an important topic – I think that people in the news industry are too quick to attribute their problems to ads, and too slow to understand how incompatible the Internet is with their definition of a newspaper. Newspapers may be screwed, but we can’t start fixing news until we understand what we’re trying to save, and what is simply a relic.
Jeff Domansky's insight:
Ben Thompson's ongoing series on the future of journalism news media are thought-provoking and profound. Highly recommended reading. 9/10
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Silicon Valley VC Andreessen predicts massive growth in business of news media | ZDNet

Silicon Valley VC Andreessen predicts massive growth in business of news media | ZDNet | Public Relations & Social Marketing Insight | Scoop.it
From www.zdnet.com - March 7, 2014 3:33 PM

Marc Andreessen is famous as an extremely successful investor in Silicon Valley startups and that means he knows a thing or two about a thing or two but probably not the business of news. His recent analysis of the news media business has not impressed those in the news business. 


Ryan Chittum at the Columbia Journalism Review said Andreessen “has some outlandish predictions about the future of the journalism business.”  


He picks apart Andreessen’s claim that the news industry will grow by 10 times to as much as 100 times over the next 20 years....

Jeff Domansky's insight:

Tom Foremski links to a variety of critics of Andreessen's analysis of the news business.

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59% Of Journalists Worldwide Use Twitter, Up From 47% In 2012 [STUDY] | AllTwitter

59% Of Journalists Worldwide Use Twitter, Up From 47% In 2012 [STUDY] | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - June 26, 2013 9:10 PM

In a study titled “The New Normal for News,”Oriella PR Network surveyed more than 500 journalists spanning 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, New Zealand, Russia, Spain, Sweden, the UK and the US).


The main finding? Digital media is more entrenched than ever before.


Oriella’s Global Digital Journalism Study 2013, the organization’s sixth annual investigation into the role and impact of digital media in newsrooms and news-gathering worldwide, reveals some interesting insights about tech age journalists. A few poignant highlights...

Jeff Domansky's insight:

Shows how digital the job is for journalists.

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Internet may soon beat TV as main source of national news | paidContent

Internet may soon beat TV as main source of national news | paidContent | Public Relations & Social Marketing Insight | Scoop.it
From paidcontent.org - December 15, 2012 10:38 PM
Folks already use the internet more than newspapers to get their national news. Now the internet is on the verge of toppling even TV, research sugests.

Internet users already rely more on the network than newspapers and magazines for their national news. Now the net is also on the verge of overtaking television, according to research.

In fact, more connected Italians already say they get their national news from online ahead of TV, says UK communications regulator Ofcom’s just-published International Communications Market Report....
Jeff Domansky's insight:

Stay tuned for more... on the Internet...

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FiveThirtyEight and the End of Average - stratēchery by Ben Thompson

FiveThirtyEight and the End of Average - stratēchery by Ben Thompson | Public Relations & Social Marketing Insight | Scoop.it
From stratechery.com - March 25, 2014 2:42 AM

The problem for newspapers is not just advertising, but rather that their readers no longer have to settle for average. Greatness is just a click away.


The implication of my news consumption being dominated by the tall skinny part of the power curve is that those who can regularly appear there – the best of the best – are going to win the zero sum game for my attention. And, for that, they will be justly rewarded.What then, though, of the tens of thousands of journalists who formerly filled the middle of the bell curve? More broadly – and this is the central challenge to society presented by the Internet – what then of the millions of others in all the other industries touched by the Internet who are perfectly average and thus, in an age where the best is only a click away, are simply not needed?


This is the angst that fills those in the news business, and society broadly. The reality of the Internet is that there is no more bell curve; power laws dominate, and the challenge of our time is figuring out what to do with a population distribution that is fundamentally misaligned with Internet economics.

Jeff Domansky's insight:

Greatness (of content) is just a click away writes Ben Thompson. And most of the time, on the internet, it's free! For now. Recommended reading. 9/10

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In The New York Times' New Summary App, A Glimpse At The Future Of Reading

In The New York Times' New Summary App, A Glimpse At The Future Of Reading | Public Relations & Social Marketing Insight | Scoop.it
From m.fastcodesign.com - March 18, 2014 9:10 AM

Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.


On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access to a limited number of stories, and those stories will be presented in a totally new way (for the Times, that is): as a series of cards, one per story, with an image and, at most, two bullet points summing up the news.


"It's not a news summary app," is the first thing Cliff Levy, the two-time Pulitzer Prize winner tapped to lead the NYT Now team, told me in a phone interview. I got a detailed description of how it works, how it looks, and what its aims are, and here's my takeaway: NYT Now is a news summary app. But thanks to its design, it may actually work as intended--and what's intended is to be as native to mobile as the newest version of NYTimes.com is to the web....

Jeff Domansky's insight:

Fast Company takes a detailed look at the New York Times new news reader app and the impact of mobile on publishing. Just don't let the NYT hear you call it a "news summary" app.

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Tech Literacy Has Nothing To Do With Age

Tech Literacy Has Nothing To Do With Age | Public Relations & Social Marketing Insight | Scoop.it
From thefuturebuzz.com - July 18, 2013 2:35 PM

I know plenty of people of all generations, including my parents, who are actively embracing the latest digital platforms and technologies (and having a good time doing so).


Things are at a point tech is democratized and doesn’t require any specialized knowledge to use. It’s nearly all common sense.


So when I saw Dave Winer’s post this morning sharing how a journalist has sadly “given up” trying to learn new things, I had to share it. I’ve summarized the key bits...


Jeff Domansky's insight:

New York Times columnist Joe Nocera has no excuse for giving up on learning new technology. If this is how he thinks, it's just another example of how traditional media is doing things wrong. Time to get a columnist who is tech savvy on board.

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Andrew Sullivan Says His Blog Made $611,000 in Less Than 2 Months | Mashable

Andrew Sullivan Says His Blog Made $611,000 in Less Than 2 Months | Mashable | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - March 3, 2013 8:33 PM

In the beginning of this year, Andrew Sullivan made the bold decision to part ways with The Daily Beast and turn his popular political blog The Daily Dish into a stand-alone business. As part of that move, Sullivan announced that the blog would forego ads and generate revenue through a metered paywall and an annual subscription fee for those who wished to pay.

 

Some questioned whether Sullivan would be able to make enough money from this model to support the business, which includes a team of writers and editors. On Monday, however, Sullivan revealed that he is already more than two-thirds of the way towards his goal for the year — after less than two months.

 

The Dish has brought in approximately $611,000 to date, the vast majority of which came before the paywall went up on Feb. 1 as many generous readers paid more than the $19.99 annual subscription fee to help Sullivan get the website on firm footing. In the three weeks that the paywall has been up, Sullivan says The Dish has brought in $93,000 in subscriptions thanks to the metered model. Sullivan's goal for the entire year was $900,000 in order to avoid pay cuts or other significant changes to the operation.

Jeff Domansky's insight:

Will this paywall-funded blog be sustainable once the novelty wears off? Stay tuned.

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