Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson

Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson | Public Relations & Social Marketing Insight | Scoop.it
Business models are destiny, which means newspapers, with their reliance on advertising, are doomed. But for writers the Internet means a new golden age....Let me be more blunt than I was in the original article: life is not “more difficult” for traditional newspapers; it’s unsustainable. They don’t have the best content, it’s not personalized, and they really don’t know anything about most of their readers....
Jeff Domansky's insight:
Ben Thompson thinks its a golden age for journalism. The challenge is, journalists are not business people.
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Silicon Valley VC Andreessen predicts massive growth in business of news media | ZDNet

Silicon Valley VC Andreessen predicts massive growth in business of news media | ZDNet | Public Relations & Social Marketing Insight | Scoop.it

Marc Andreessen is famous as an extremely successful investor in Silicon Valley startups and that means he knows a thing or two about a thing or two but probably not the business of news. His recent analysis of the news media business has not impressed those in the news business. 


Ryan Chittum at the Columbia Journalism Review said Andreessen “has some outlandish predictions about the future of the journalism business.”  


He picks apart Andreessen’s claim that the news industry will grow by 10 times to as much as 100 times over the next 20 years....

Jeff Domansky's insight:

Tom Foremski links to a variety of critics of Andreessen's analysis of the news business.

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In The New York Times' New Summary App, A Glimpse At The Future Of Reading

In The New York Times' New Summary App, A Glimpse At The Future Of Reading | Public Relations & Social Marketing Insight | Scoop.it

Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.


On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access to a limited number of stories, and those stories will be presented in a totally new way (for the Times, that is): as a series of cards, one per story, with an image and, at most, two bullet points summing up the news.


"It's not a news summary app," is the first thing Cliff Levy, the two-time Pulitzer Prize winner tapped to lead the NYT Now team, told me in a phone interview. I got a detailed description of how it works, how it looks, and what its aims are, and here's my takeaway: NYT Now is a news summary app. But thanks to its design, it may actually work as intended--and what's intended is to be as native to mobile as the newest version of NYTimes.com is to the web....

Jeff Domansky's insight:

Fast Company takes a detailed look at the New York Times new news reader app and the impact of mobile on publishing. Just don't let the NYT hear you call it a "news summary" app.

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No response: When will news sites catch up to the rest of the Web?

No response: When will news sites catch up to the rest of the Web? | Public Relations & Social Marketing Insight | Scoop.it

In 2010, Ethan Marcotte published "Responsive Web Design" on A List Apart, an influential Web-and design-focused blog. The article outlined many of the principles that define the modern Web...


... Three years later, the responsive Web design movement continues to grow. Many websites adapt to fit the screens on which they appear, and many sidestep the limitations of the shitty Web browsers through which they are accessed. Yet it seems that many news-focused websites have missed the trend, relying on mobile-specific websites even though Marcotte’s vision is well within their grasp.


This is hardly the biggest problem facing modern news sites. Declining ad revenues, concerns over the viability of “native ads,” and the increased prominence afforded to stories designed for virality instead of reality all take precedence over these websites’ presentation. But it does show just how slow the Web changes — and how frustrating reading news on the modern Web can be....

Jeff Domansky's insight:

All about newspapers' continuing struggle to keep pace with the web.

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