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Recent figures from Gartner suggest that there will be some 30 billion web-connected devices globally by 2020 and, while this presents fantastic opportunities for marketers, our focus should be on the customer and not on the latest piece of shiny new technology, according to Barry Smith, senior consultant for Ikano Insight.
Poorly used technology could simply result in disengagement not only from communications, but from the brand altogether.
So how can you ensure that your brand is using technology to deliver the most relevant and timely communications in order to drive your customers to spend more, spend more often, and remain engaged? Ikano Insight offers the following ten tips for using technology to increase customer engagement and loyalty...
Here's why a focus on the customer is critical future success according to Barry Smith. Recommended reading. 9/10