Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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LA Storytelling Futurists Use Augmented Reality to Turn Tables on 'Black Mirror' - MediaShift

LA Storytelling Futurists Use Augmented Reality to Turn Tables on 'Black Mirror' - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

The four-minute videos produced by seven separate teams explored themes around human brains fusing with technology, including humans becoming so robotic as to be unable to experience romance, neural lacing allowing a “smart house” to reflexively relax residents with a sound bath or other emotional needs on a typical weekday rushed morning, and brain imaging as an extension of aura photography that could let people actually see how someone’s head works during conversation.


An audience of mostly participants voted after viewing all submissions. The prize for Most Hopeful Vision of the Future went to ReFLEKtion’s smart house. In such a house, one’s weekday morning rush would be eased by a mirror that reflexively responds to cues created by neural lacing. One response to anxiety might be a soothing sound bath. “You could have a hospital at home where AI is mapped on your ow personality. It kind of exists as this fairy godmother in your life… in a way that’s palatable to you,” said co-creator Emily Gureyeva, of Stern + Kind. The piece was conceived and produced with Evan Hembacher, Studio Director at Virsix.


Hembacher noted that the technology could be used not just as a constant diagnostic tool for serious physical ailments, but a daily productivity tool. The mirror could read when you’re getting distracted or avoidant, “so you don’t slide into procrastination. It course corrects you,” Hembacher said....

Jeff Domansky's insight:

Technology will not deliver us to a world as bleak as that depicted in the Netflix series Black Mirror. At least not according to the storytelling futurists who produced their 4-minute visions of optimism over the weekend for Once Upon a Future.

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Creating a Company Vision Story

Creating a Company Vision Story | Public Relations & Social Marketing Insight | Scoop.it
Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.
Jeff Domansky's insight:

Here's some inspiration for finding the vision and stories for your brand.

Freddy Bolívar's curator insight, September 10, 2013 8:57 PM

El poder de una visión......

Ali Anani's curator insight, September 11, 2013 3:25 AM

A must read. Fabulous article

Debra Walker's curator insight, September 11, 2013 11:30 PM

Visioning is critical for ensuring everyone in the organization can "see" the orgn in the future.  Stories are powerful!