Public Relations & Social Marketing Insight

Over the past 12 months we’ve lost half of our social referral traffic. And we’ve started looking deep within ourselves to figure out how to stay at the top of our game.

Every single day I take notes and write about social media marketing, but I don’t put enough time aside to reflect on how it’s all changing, where it’s heading and what that means for me personally as a marketer and for our whole team at Buffer.

This post is an exploration of social media. A reflection on how it all came to be and a way to formulate some ideas on where it’s all going....