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Scoop.it!
Nowadays, omni-channel consumers are comparing products and prices online before ever entering a bricks-and-mortar store and when they do, they have a device with them to compare and research on the fly. So, the question is: how can online retailers cash in on über-connected consumers and get them to spend money in their online store as opposed to someone else’s?The answer: gamify....
Jeff Domansky's insight:
Promotions are a great way to try and increase sales on your stores, but for today's connected shopper, gamification is the way to go. Here's how. 
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Scoop.it!
What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping emodern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends. That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...
Jeff Domansky's insight:
Interesting research into the minds of consumers and what they want from technology. Good read for marketers.
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Great tips