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Scoop.it!
Nowadays, omni-channel consumers are comparing products and prices online before ever entering a bricks-and-mortar store and when they do, they have a device with them to compare and research on the fly. So, the question is: how can online retailers cash in on über-connected consumers and get them to spend money in their online store as opposed to someone else’s?The answer: gamify....
Jeff Domansky's insight:
Promotions are a great way to try and increase sales on your stores, but for today's connected shopper, gamification is the way to go. Here's how. 
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...I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. The first three waves, according to Scott, are 1) text-based web content, 2) rich media content, and 3) personalization. As Scott notes in his post, interactive content can include wizards, configurators, calculators, assessment tools, contests, interactive white papers, games, quizzes, surveys, guided tours, portals, social hubs, diagnostics, workbooks, galleries, utilities, sweepstakes, learning exercises – in short, anything that consumers interact with. As the fourth wave of content marketing, this interactive content is the future. The “Guess Which Won” AppTo give you an idea of how powerful this kind of marketing can be, check out ion interactive’sGuess Which Won app. The app gives you five A/B tests to judge, and for each test, you’re shown two variations of a landing page and asked to guess which one performed best....
Jeff Domansky's insight:
When's the last time you engaged with a whitepaper? Five reasons that interactive content can take your marketing to the next level.
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What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping emodern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends. That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...
Jeff Domansky's insight:
Interesting research into the minds of consumers and what they want from technology. Good read for marketers.
Scoop.it!
Gamification is an effective way for marketers to create fun and engaging experiences for consumers. While game design is certainly a highly technical skill, marketers do not need to be game designers to create customer-facing campaigns that are engaging and impactful. Instead, by simply thinking like a game designer, marketers can implement strategies that create well-designed, game-like experiences that motivate consumer behavior. Here are three ways that marketers can think like game designers when implementing campaigns.
Jeff Domansky's insight:
Get your game on marketers especially if your target is millennials.
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Great tips