Public Relations & Social Marketing Insight

In addition to giving you a weather update whenever you need it, The Weather Channel is known as an unapologetic defender of the idea, backed by basically the entire science community, that climate change is real, and a real threat to life on earth as we know it.

It is unsurprising then, that the front page of its digital site would address President Trump’s decision to pull out of the Paris climate accord, announced today. The way it did, it, however, is a work of art.

It starts in a straightforward enough manner, with a main story whose headline reads “Trump Pulls U.S. Out of Paris Climate Agreement; What That Means.” That may be the point when you notice that the group of stories below are all about climate change, and that the atypical headlines of seven of them collectively send an unequivocal message.

Put them all together, and this is what you get: “So, What Happens to Earth Now? Still Don’t Care? Proof You Should …and More Proof… …and Even More Proof… …Or the Imminent Collapse of a Key Ice Shelf… …or Antarctica Turning Green… …or California’s Coast Disappearing Into the Sea…”...

Wouldn’t it be wonderful if there was a giant vacuum cleaner designed to filter out the fine and ultra-fine pollution particles linked to early death? There is, courtesy of a small Dutch tech company called Envinity.

According to a report in the World Economic Forum, the giant vacuum cleaner can suck air pollution right out of the sky....