Public Relations & Social Marketing Insight

Patagonia plans to donate 100 percent of its sales on Black Friday, Nov. 25, to the environment. The company will donate that money to small grassroots organizations that fight for clean water, air and soil.

 

These are small groups, often underfunded and under the radar, who work on the front lines," noted Patagonia CEO Rose Marcario, in a post she wrote announcing the company's plans. "The support we can give is more important now than ever." 

 

Patagonia has already committed to donating 1 percent of its sales—so far that's totaled $74 million—to the environment. But this year, "during a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them," said Marcario....