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Despite the fact that it's the fastest-growing social networking site around – and the one that might have the biggest potential going forward because of the support it gets from the world's most popular search engine – a lot of business owners, executives, and marketers just don't understand Google+ (also known as Google Plus or G+) as well as they would like to.
In fact, many are a lot less familiar with Google+, and its features, than they are social sites like Facebook and Twitter that could have, arguably, less online marketing power.In one sense, this is only natural. Google+ is still the newest of these sites, and its features and buzzwords change more rapidly than the others do. Still, if you're serious about generating leads from your business website, there isn't any excuse for failing to put together a comprehensive social media marketing plan, Google+ included....
Google Plus should be part of your content marketing and social marketing strategies.