Public Relations & Social Marketing Insight

In my opinion, we saved the most interesting social network for last. Obviously, optimization and Google+ is going to be an interesting topic, given that most of the SEO industry is most focused on Google+’s owner, Google. Out of all the social networks, Google+ doubtlessly has the most influence over your business’s SEO. For this reason alone, you should have a Google+ page, and you should optimize it.

Optimization is an important key to success on any social network, but it reaps so many more rewards on Google+ in particular. If you’ve tried your hand at Google SEO and found it extremely complicated, don’t worry. It’s not as complex on the company’s social network. Complete the below steps, and you’re well on your way....

One of the hidden gems within Google+ that a lot of long-time users still aren't aware of is Ripples. It's a powerful feature that is hidden within a drop down menu, so you may not have ever seen or noticed it.

We will quickly walk through how to get to and understand Ripples, but more importantly, we're going to dig into some impressive ways to use Ripples to benefit your business, and demonstrate yet again why Google+ is positioned to be your social network of choice.

Google+ Ripples Explained

On any Google+ post, there's a small icon in the upper right corner that reveals the Options Menu for that post. Within that menu you can edit or delete the post, disable comments or lock sharing, and access Ripples. When you click View Ripples, a new tab will open and Google will present you with a visual diagram of how that specific post has been shared....

Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....