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History suggests that the presidential candidate with the most memorable and optimistic slogan usually wins. So does Obama or Romney have the edge?
...That pop quiz is more than an academic exercise. Presidential campaigns with the more memorable and optimistic slogans are the likeliest to win.
How much more likely? Since CNN ushered in the 24/7 media age in 1980, there have been eight presidential elections. The candidate with the more memorable and optimistic slogan won at least almost every time, and arguably every time. They didn’t win solely because of their slogans, of course, but it’s telling that candidates who never seem to settle on one are also the ones whose campaigns tend to flounder....
