Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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Logo Design: 50 Great Online Examples

Logo Design: 50 Great Online Examples | Public Relations & Social Marketing Insight | Scoop.it
From designrfix.com - February 2, 2017 11:42 AM

Logo design is a very important part of building your brand’s identity. “Branding” yourself, is the best way to represent who you are and what you are all about. If designed properly, logos can have an enormous impact on your company’s success.


In this post I have assembled an amazing collection of fresh new creative logos for you to be inspired by. I am confident that these new logo designs will get your creative juices flowing. So with no further ado here is your latest dosage of beautifully designed logos. Enjoy!...

Jeff Domansky's insight:

Some gems among this collection though a few look generic or amateurish.

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Top 10 logo design trends for 2015 | Creative Edge

Top 10 logo design trends for 2015 | Creative Edge | Public Relations & Social Marketing Insight | Scoop.it
From 99designs.com - January 13, 2015 8:58 AM

From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015?Here are 10 predictions based on logo designs of recent times....

Jeff Domansky's insight:

Since the early days of design, logos have transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015? Here's 10 predictions from 99 Designs. Creativity with your coffee and recommended viewing for designers, bloggers, creative marketers and PR pros.  9/10

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Radosław Kwieciński's curator insight, January 15, 2015 3:06 PM

Trendy w projektowaniu logotypów na rok 2015. Dla aktywnie pracującego grafika - bezcenne.
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5 Controversial Logo Redesigns | Notes On Design

5 Controversial Logo Redesigns | Notes On Design | Public Relations & Social Marketing Insight | Scoop.it
From www.sessions.edu - October 29, 2014 1:15 AM

For large companies and multinational corporations, rebranding can be a slippery slope. Design trends change with time, so logos often need to be revisited to keep a company’s brand fresh. Because a good logo is so iconic, companies must strike a balance between contemporizing their brand while staying true to the original design.


The following are 5 logo redesigns that divided audiences and stirred up no shortage of controversy....

Jeff Domansky's insight:

Logo redesigns don't always go as planned

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30+ Beautifully Inspiring Logos | GoMediaZine

30+ Beautifully Inspiring Logos | GoMediaZine | Public Relations & Social Marketing Insight | Scoop.it
From www.gomediazine.com - February 8, 2013 10:22 PM

Your logo is a visual representation of everything your company stands for. And with a statement like that, who wouldn’t be overwhelmed? It can be a difficult undertaking to sum up you or your clients’ entire brand identity in just an image or logotype. So where do you begin? Inspiration is the first thing that comes to mind. Here at Go Media we often ask clients to send us some logos they like to get a sense of their aesthetic taste. Of course we have an in-depth discovery meeting where we glean as much information about their company to create the most representative logo for their brand....

Jeff Domansky's insight:

Oh, c'mon. You know you want to take creativity break with your coffee. ;-)

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The 15 top logo and branding design trends for 2012

The 15 top logo and branding design trends for 2012 | Public Relations & Social Marketing Insight | Scoop.it
From www.creativebloq.com - October 17, 2012 5:13 PM
Picking out the latest trends in branding, identity and logo design in 2012.

 

Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.

 

Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection....


Via brandideas, mojo3
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Logo colors: what's best for your brand? - 99designs Blog

Logo colors: what's best for your brand? - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it
From 99designs.ca - August 20, 2016 11:42 PM

Selecting a color palette is one of the most impactful choices you can make while developing your brand aesthetic. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect.

Everyone has heard of color psychology, which tells us that colors impact our emotions and behaviors. yellow is cheerful (because the sun is bright and yellow!) and green is calming (like laying in the grass and looking up at a bunch of leaves is peaceful). But do these “rules” really translate into logo color meanings?

Researchers Lauren Labrecque and George Milne looked into that and found that some do and some don’t. So yes, yellow will make your brand look youthful and approachable, but a green logo doesn’t inherently make customers think your brand is peaceful. Does that mean if you want to intelligently choose a logo color scheme you have to read and and interpret a long academic study?

Nope! We did that for you. And turned it into a handy infographic quiz. Just answer a few fun questions about your brand and we’ll tell you which logo colors you should think about using.....

Jeff Domansky's insight:

Interesting look and logos and color psychology.

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The best of identity design 2014

The best of identity design 2014 | Public Relations & Social Marketing Insight | Scoop.it
From dot-design.co.uk - January 5, 2015 1:24 AM

So another year comes to a close and BrandNew have published their now traditional  ‘The Best and Worst Identities of 2014′


In which (as the name suggests) they highlight the Best and the Worst of Identity design, all in their opinion of course, but they are usually pretty spot on.


Overall I agree with most of the selection of the good and the, ahem, not so good (to put it politely). Here’s a selection of some of our favourites of the year….

Jeff Domansky's insight:

Creativity with your coffee. Enjoy these inspiring visuals. Recommended viewing. 9/10

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Branding Basics: An Introduction | Canva

Branding Basics: An Introduction | Canva | Public Relations & Social Marketing Insight | Scoop.it
From blog.canva.com - September 13, 2014 2:41 AM

The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. It doesn’t matter if your brand is a large-scale company or a part-time passion, the importance of branding consistency throughout your marketing can not be faulted.c


We give you some awesome insider tips to help you look at your brand a little differently, and potentially start creating your very own guidelines....

Jeff Domansky's insight:

Nice introduction to branding basics.

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If You Love Your Brand, Set It Free | Smashing Magazine

If You Love Your Brand, Set It Free | Smashing Magazine | Public Relations & Social Marketing Insight | Scoop.it
From www.smashingmagazine.com - February 8, 2013 10:15 PM
A fresh and liberating approach to defining a brand and why we ought to consider total brand consistency as an unachievable ideal.

 

The practice of branding is undergoing a deep transformation — a change brought about by our kaleidoscopic postmodern culture, the development of communication technology and rapid globalization.

 

In prior decades, brand managers aimed to establish their products and services primarily by way of consistency and repetition. A brand’s voice and message were to be the same, independent of marketing channel. The goal of the designer was to define identity systems that would ensure compliance and coherence in all of the brand’s manifestations, as codified in brand identity style guides....

Jeff Domansky's insight:

Excellent and extensive look into branding and design.

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