Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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14 Free Ebooks on Web Design, to Inspire

14 Free Ebooks on Web Design, to Inspire | Public Relations & Social Marketing Insight | Scoop.it

Online merchants could always use some free expert advice from the design community. There is a wide variety of free ebooks available to help.

 

Here is a list of helpful ebooks on design. There are titles on typography, classic design, color theory, user-experience design, logos, brand building, creativity, and more. All of these ebooks are free.

Jeff Domansky's insight:

Great design resources. Did I mention free?

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The Story of Storyblocks, A Letter From Our Founder - Storyblocks Blog

The Story of Storyblocks, A Letter From Our Founder - Storyblocks Blog | Public Relations & Social Marketing Insight | Scoop.it
In 2009, I started a stock media company with a single vision: to provide premium creative content that everyone could afford. This idea grew into VideoBlocks, followed by the launch of GraphicStock and AudioBlocks. Now, we’re adding millions of photos to our new image Marketplace and it’s time to bring our expanding libraries together as Storyblocks.
Jeff Domansky's insight:

Formerly Graphic Stock, newly-renamed and upgraded, Storyblocks is an improved one-stop-shop for high quality stock media at a fraction of the cost, with millions of images, videos, audio clips, and more! A favorite tool, modestly priced and highly recommended. 9.5/10

Jeff Domansky's curator insight, September 18, 2017 10:54 AM

Storyblocks is an improved one-stop-shop for high quality stock media at a fraction of the cost, with millions of images, videos, audio clips, and more! A favorite tool, modestly priced and highly recommended. 9.5/10

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30 toast-worthy wine label designs

30 toast-worthy wine label designs | Public Relations & Social Marketing Insight | Scoop.it

Your label is one of the first thing people are going to notice about your bottle. And a label can tell you a lot about the wine inside: what kind of occasion it’s best for, whether it’s a red or a white (or a sparkling or a rose), what varietal it is, what type of flavor to expect… seriously, your customer is drawing a LOT of information from your label.

 

And because they’re looking for your label to get all of that information, you want to make sure that your label is an accurate representation of who you are and what your customer can expect from your wine. It’s a big deal!

 

Here’s a roundup of 30 of our favorite cool wine labels for inspiration...

Jeff Domansky's insight:

A wine label design can tell you a lot about the wine inside. 99Designs rounded up 30 amazing, tasty, creative wine labels to help inspire your next selection.

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Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social

Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social | Public Relations & Social Marketing Insight | Scoop.it

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.
In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember. It’s hard to cut and paste an image and reuse it across all of your social networks unless you have a tool like Landscape.

Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position....

Jeff Domansky's insight:

Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.

Everett Bowes's curator insight, February 13, 2017 8:41 AM

Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.

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10 of the Best Modern Poster Designs to Inspire Creativity

10 of the Best Modern Poster Designs to Inspire Creativity | Public Relations & Social Marketing Insight | Scoop.it
Posters offer a diverse canvas for graphic designers, and some of the very best are not only beautifully designed but also inspiring and thought-provoking. There are hundreds of stunning poster designs that are instantly eye-catching, but we’ve narrowed this list down to a few of the most intriguing examples from the current decade. Whether you prefer to be bold or understated, you’re certain to find something here that will get your creative juices flowing.
Jeff Domansky's insight:

Deliciously creative posters. Recommended viewing. 10/10

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63 Web Design Terms Every Marketer Should Know

63 Web Design Terms Every Marketer Should Know | Public Relations & Social Marketing Insight | Scoop.it

When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary? It can feel like a foreign language.


Sound familiar?


We've been there -- and we know we're not the only marketers who have, at some point, needed to become fluent in this vocabulary. So we decided to share a larger glossary, to help us all step up our game a bit. By no means is this the be-all-end-all of design terminology, so feel free to add your definitions in the comments as well. Here's what we have, organized alphabetically....

Jeff Domansky's insight:

Uncover the ultimate design vocabulary with HubSpot's guide to the 63 most essential design terms for non-designers.

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14 inspirational examples of creative typography - 99designs Blog

14 inspirational examples of creative typography - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

You can have words without a picture, or a picture without words, but when you bring them together you get something special: a piece of art with a message. We see examples of creative typography all over the place, from polished advertisements to street art. But how do you get from idea to finished product?


Recently, 99designs teamed up with Skillshare to offer a classes to our designers on gaining typographic inspiration from your surroundings, adding visual concepts to individual words, hand lettering and shading, and custom logotypes. Take a look at some of the awesome results. And, if you’re feeling inspired, jump over to Skillshare and sign up for your trial!...

Jeff Domansky's insight:

Fresh creativity.

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Typography And Font Deconstruction - The Logo Company

Typography And Font Deconstruction - The Logo Company | Public Relations & Social Marketing Insight | Scoop.it

Typography is associated with great design for web and print. However, it was not so long ago that typesetting for printing presses was the norm. During this era of typesetting, many technical terms evolved for the construction and makeup of fonts and layout. It was like a secret code for typesetters, where few outside of the industry had any knowledge of the terms being used.

 

The Logo Company has put together this clever graphic that decodes these technical terms associated with type and explains the meaning of each term in simple, plain English, that anyone can understand....

Jeff Domansky's insight:

The most complete description of typography and fonts I've ever seen. If you care about the craft of typography,  this is a good read.

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10 Web Design Trends That Will Rock 2017 | Red Website Design Blog

10 Web Design Trends That Will Rock 2017 | Red Website Design Blog | Public Relations & Social Marketing Insight | Scoop.it

Are you considering creating a new website for your business? Want to know the trends that are expected to take charge in 2017?

The Deep End take a look at the 10 web design trends they expect to see more of in this infographic....

Jeff Domansky's insight:

Check out these 10 valuable web design trends for 2017.

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22 beautiful real estate logos that close the deal - 99designs Blog

22 beautiful real estate logos that close the deal - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Like all business, those in the real estate realm should be seeking uniqueness, clarity and memorability in their branding.


So how do you go beyond the overused and generic images of houses, skyscrapers and rooftops? We’ve got 22 great creative examples of people who got creative with their real estate, property and mortgage company logos.

Jeff Domansky's insight:

Customers are searching for uniqueness, clarity, and memorability in their branding. Here's some of the best real estate logos from 99designs.

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50 Beautiful Color Combinations (And How to Apply Them to Your Designs)

50 Beautiful Color Combinations (And How to Apply Them to Your Designs) | Public Relations & Social Marketing Insight | Scoop.it

One of the keys to making your design come alive is choosing just the right color combination.

 

Whether you’re attempting to evoke the feelings associated with a breathtaking landscape, a romantic sunset or a dynamic scene bursting with color, it takes a trained eye to bring together the perfect hues to drive your message home.

 

To save you some time and effort in your search for the ideal color combination, we’ve created a list of beautiful color schemes you can use in any of your projects.

 

These color presets are already available for you within Visme, so you can easily apply them to any of your own designs by simply clicking on the color combination of your choice, as seen below....

Jeff Domansky's insight:

An original selection of 50 color combinations you can use in your infographic and presentation design. Excellent resource, highly recommended! 9.5/10

Jeff Domansky's curator insight, October 14, 2016 10:40 AM

An original selection of 50 color combinations you can use in your infographic and presentation design. Excellent resource, highly recommended! 9.5/10

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Snappa - The Easiest Graphic Design Tool You'll Ever Use

Snappa - The Easiest Graphic Design Tool You'll Ever Use | Public Relations & Social Marketing Insight | Scoop.it

Snappa makes it easy to create any type of online graphic. Create & publish images for social media, content marketing, and more!

 

Hundreds of ready made templates

Don't want to design from scratch? No problem! Just choose from our growing collection of beautiful templates to get started in seconds.

 

Everything you need to create stunning graphics

Snappa combines the best visual assets with a fully-featured graphic editor....

Jeff Domansky's insight:

Snappa is my favorite new graphics tool. Many great features, free version, easy to use yet lots of powerful features in the Pro version for just $10 a month. Highly recommended! 10/10

Jeff Domansky's curator insight, October 11, 2016 11:02 AM

Snappa is my favorite new graphics tool. Many great features, free version, easy to use yet lots of powerful features in the Pro version for just $10 a month. Highly recommended! 10/10

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The Colors Used by the Ten Most Popular Sites

The Colors Used by the Ten Most Popular Sites | Public Relations & Social Marketing Insight | Scoop.it

I was curious what colors were being used by large, popular sites, so I decided to find out.Alexa.com maintains a list of the most visited sites on the internet. I wrote aPHP script to scrape the ten most popular sites and record all the colors used in the sites' home pages and style sheets.


I plan to rescrape the data on a regular basis. Because of this, I'll keep analysis to a minimum, since it could become outdated when the data changes. Once I have data over a larger time period I'll be able to examine and graph trends in web development. I also plan to examine the difference in color usage between popular websites from different parts of the world....

Jeff Domansky's insight:

Fascinating look at use of color on top websites.

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The 14 Coolest Beer Label Designs You've Ever Seen

The 14 Coolest Beer Label Designs You've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore.


With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy.

So which breweries have come up with those really standout designs?

Jeff Domansky's insight:

Nothing like the tasty design of beer labels.

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Daily Design Inspiration -- Abduzeedo

Daily Design Inspiration -- Abduzeedo | Public Relations & Social Marketing Insight | Scoop.it
Daily Design Inspiration from selecting photography, architecture, graphic design and more. Our goal is to simply inspire your day and be creative!
Jeff Domansky's insight:

Abduzeedo has fresh visual design ideas - daily.

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Ultimate Guide to Color Contrast. 3 Things You Should Consider

Ultimate Guide to Color Contrast. 3 Things You Should Consider | Public Relations & Social Marketing Insight | Scoop.it

The colors you choose while designing a website, poster or any other type of image will have a huge impact on whether or not the overall design is successful. After all, there is a lot of psychology behind the colors that people are attracted to, and designers need to incorporate this into everything they do.

Color contrast plays a very valuable role, but it is often overlooked, undervalued and misunderstood. To avoid this problem, you must learn more about color contrast, including how and why you should use it. Once you go beyond the basics of knowing that red and orange aren’t good colors to create contrast but black and white are, you can begin to develop an enhanced aesthetic that will please clients and viewers.

Why is Color Contrast So Useful?
Color contrast, in a nutshell, provides visual intrigue and keeps viewers interested. Consider for a moment how boring it would be if an entire poster was made from one color or only included shades from the same color family. Although there are some instances when this does work from an artistic perspective, it’s not an approach that is likely to grab someone’s attention when they’re perusing store shelves, looking at movie posters or surfing the web. Therefore, it’s wise to use contrasting colors whenever appropriate....

Jeff Domansky's insight:

Interesting post on the importance of color contrast in your design.

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Product Pages

Product Pages | Public Relations & Social Marketing Insight | Scoop.it
Curated directory of the best Product Pages
Jeff Domansky's insight:

Useful source for the best product page designs and inspiration.

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Logo Design: 50 Great Online Examples

Logo Design: 50 Great Online Examples | Public Relations & Social Marketing Insight | Scoop.it

Logo design is a very important part of building your brand’s identity. “Branding” yourself, is the best way to represent who you are and what you are all about. If designed properly, logos can have an enormous impact on your company’s success.


In this post I have assembled an amazing collection of fresh new creative logos for you to be inspired by. I am confident that these new logo designs will get your creative juices flowing. So with no further ado here is your latest dosage of beautifully designed logos. Enjoy!...

Jeff Domansky's insight:

Some gems among this collection though a few look generic or amateurish.

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How to Create an Attention-Grabbing Poster Design for Any Event

How to Create an Attention-Grabbing Poster Design for Any Event | Public Relations & Social Marketing Insight | Scoop.it

As it turns out, posters aren't as old-school as we might think. In fact, they're still quite effective devices for promoting events. Making yours stand out, however, is the tricky part.Like so many other things in marketing, it requires a combination of creativity and formula. But what are the success factors? And what makes a poster look its best?


You're in luck. Our friends at Venngage, who know a thing or two about creating compelling visuals, put together this infographic to guide you along your poster-making journey. It'll help you figure out what information is essential to include on your poster, and how to make it aesthetically appealing -- without overwhelming the viewer....

Jeff Domansky's insight:

Venngage shows how posters are still applicable to marketing -- especially when promoting an event.

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Web design trends we can expect to see in 2017

Web design trends we can expect to see in 2017 | Public Relations & Social Marketing Insight | Scoop.it

It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design.


2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017.


Let’s take a look at the 10 website design trends we can expect to see in 2017....

Jeff Domansky's insight:

From hand drawn elements to duotone images, imaginative headings to more focused content layouts, these design trends are just a few that will dominate 2017.

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9 cutting edge web design trends for 2017

9 cutting edge web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

These technologies have combined to create a huge shift in the web design paradigm, creating, most notably, a responsive (or increasingly mobile-first) design philosophy.


On the aesthetic side, 3 years ago flat design reigned supreme. And then Google introduced Material design, which brought us slightly out of abstraction. 2017 marks the year design takes one more step back into reality. Whether it’s through form, color choice or functionality, 2017 is a year of hybrids, where reality and technology collide to create a seamless browsing experience.


Here are the 9 web design trends we think are going to bridge that gap...

Jeff Domansky's insight:

From animated micro-interactions to split screens to gamification, these are the 9 web design trends we're predicting will be popular in 2017. Great reading and viewing!  10/10

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9 inspirational packaging design trends for 2017 - 99designs Blog

9 inspirational packaging design trends for 2017 - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Trends are mysterious things. Some stay for years and others are just a swift shimmer that leave as fast as they enter the scene. Still others shift and evolve with the times. Design is both the driving force and the result of this cycle of trends—with packaging design creating personal experiences (like the unboxing experience) that connect consumers to brands on a deeper level.


With that in mind, here are the 9 packaging trends that we are predicting for 2017....

Jeff Domansky's insight:

From unique die cuts to bold pattens to postal-inspired, here are the nine packaging design trends we're predicting will be hot in the New Year.

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31 Scary Horror Movie Posters for Halloween

31 Scary Horror Movie Posters for Halloween | Public Relations & Social Marketing Insight | Scoop.it

Horror movies have been around for about 120 years. Things have changed since Georges Méliès’s The Haunted Castle (although maybe not that much), not just with the movies themselves, but with the way they’re advertised, too.

 

Movie posters (usually featuring what’s known as “key art,” the singular image that is the foundation for a movie’s marketing campaign) have been around since the beginning of cinema. Many of the earliest have been lost to history, due to extreme wear and tear. Before the advent of television, movies toured the country from theater to theater for months, sometimes years, and the lobby posters naturally followed along with them.

 

They’d get torn, dirty, faded or worse, until the distributor would simply throw them away.

 

Still, collectors managed to rescue some of the extant film posters and restore them. Since it’s October, we thought we’d take you through a historical tour of the best (and a few of the worst) horror movie posters of the past decades....

Jeff Domansky's insight:

A historical tour of the best (and a few of the worst) horror movie posters of the past century, from The Cabinet of Dr. Caligari to Halloween.

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Visual Trap: Why Obsessing about Your Website’s Visuals is not a Good Idea

Visual Trap: Why Obsessing about Your Website’s Visuals is not a Good Idea | Public Relations & Social Marketing Insight | Scoop.it

Why do you want to create a site? Is it to deliver good looking visuals to your visitors? No! The objective is to drive conversions, generate sales, improve brand visibility and ensure your business reaches a wider audience.

 

Unfortunately, an unnecessary focus on visuals might see you creating a site that is low on ROI. Your target website visitors are interested in getting more information about your business and its products and services from your site. If great visuals help drive brand and business messaging forward, well and good and that should be their primary objective. If they haven’t been picked keeping the website’s goal in mind, they will just serve to distract visitors.

 

Here are two sites that have made great use of visuals, and they serve to illustrate the purpose of the site. The visuals are arresting but do not distract visitors from what the website is all about and the products/services it is bringing to them....

Jeff Domansky's insight:

If you're going to obsess about your website, focus on function, not just the photo.

rodrick rajive lal's curator insight, October 13, 2016 12:01 AM
Are we too obsessed with visuals on our websites that we ignore the quality of the rest of the matter, like the written or descriptive part, or for that effect infographics? A good website will have a balance between the written content and the visual content! I would suggest a ratio of at least a sixty/forty between visual and written content as being ideal!
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Impressive creativity from Six designers | Society6

Impressive creativity from Six designers | Society6 | Public Relations & Social Marketing Insight | Scoop.it

This week's Six Pack features a vivid array of bold stylings from Pheist (Hamburg, Germany), Hector Mansilla (Ciudad Victoria, Mexico), Richard Vergez (Brooklyn, United States), Sarah Matuszewski (Ludwigsburg, Germany), Raluca Bararu (Bucharest, Romania) and Dylan Morang (Maine, United States)....

Jeff Domansky's insight:

A feast for creative eyes.

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