Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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20 Rising Web Design Trends To Watch In 2017

20 Rising Web Design Trends To Watch In 2017 | Public Relations & Social Marketing Insight | Scoop.it

Another year has passed and designers are looking ahead towards the future. Many promising design trends are bound to erupt in 2017. Last year I covered the top 2016 design trends and we’ve seen a lot of changes since then.


So, for this post I’ve picked the top 20 trends that I’ve noticed gaining traction in 2017. These design trends can apply to any website, so keep your eyes out for these techniques as we move through 2017 and beyond....

Jeff Domansky's insight:

Notable web design trends for 2017.

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9 cutting edge web design trends for 2017

9 cutting edge web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

These technologies have combined to create a huge shift in the web design paradigm, creating, most notably, a responsive (or increasingly mobile-first) design philosophy.


On the aesthetic side, 3 years ago flat design reigned supreme. And then Google introduced Material design, which brought us slightly out of abstraction. 2017 marks the year design takes one more step back into reality. Whether it’s through form, color choice or functionality, 2017 is a year of hybrids, where reality and technology collide to create a seamless browsing experience.


Here are the 9 web design trends we think are going to bridge that gap...

Jeff Domansky's insight:

From animated micro-interactions to split screens to gamification, these are the 9 web design trends we're predicting will be popular in 2017. Great reading and viewing!  10/10

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9 inspirational packaging design trends for 2017 - 99designs Blog

9 inspirational packaging design trends for 2017 - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Trends are mysterious things. Some stay for years and others are just a swift shimmer that leave as fast as they enter the scene. Still others shift and evolve with the times. Design is both the driving force and the result of this cycle of trends—with packaging design creating personal experiences (like the unboxing experience) that connect consumers to brands on a deeper level.


With that in mind, here are the 9 packaging trends that we are predicting for 2017....

Jeff Domansky's insight:

From unique die cuts to bold pattens to postal-inspired, here are the nine packaging design trends we're predicting will be hot in the New Year.

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Re-emerging 2016 Design Trends that you're Not Using Yet | JUST™ Creative

Re-emerging 2016 Design Trends that you're Not Using Yet | JUST™ Creative | Public Relations & Social Marketing Insight | Scoop.it

Design trends change every year, and it seems like most of them get hyped up to the point that all the chatter actually hinders the acceptance on some of the trends.


There comes a point where, as a web designer, you start to settle into your own personal preferences, and the idea of expanding outside your comfort zone seems costly and maybe even detrimental to your job security.


The Awwwards Website Trends and Design recognition program is proof that the outliers are the ones that typically get recognition. Awards and big paychecks go to those who stretch the boundaries and try out new, brave and often even re-emerging designs concepts.


You hear about new design trends just about every single year, but this time we wanted to cover some of the re-emerging trends, which have some use, but maybe not the adaptation that they deserve. Let’s have a look....

Jeff Domansky's insight:

Check out the latest "re-emerging" design trends. Recommended reading! 10/10

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Web Design Trends 2015

Web Design Trends 2015 | Public Relations & Social Marketing Insight | Scoop.it

As I’ve been gathering articles for our weekly interweb round-up called UnmatchedStyle Radar, I’ve noticed that the web design trends for 2015 articles are picking up and gathering steam. So… we’re riding the bandwagon with our own web design trends.


We want to do it a little differently though. We’ll share a few of the UnmatchedStyle’s staff predictions (um… educated guesses?) for these design trends, but also give you links and summaries to other designer / sites predictions – and ask you to participate by answering our quick survey below....

Jeff Domansky's insight:

Trendy baby!

Marco Favero's curator insight, December 24, 2014 8:03 AM

aggiungi la tua intuizione ...

Autopilot Your Business's curator insight, December 24, 2014 3:44 PM

Simple and minimal design....nailed it!

Marta Ciesielska's curator insight, January 2, 2015 6:15 PM

Top trends of wb design in 2015. It's interesting, because it forces the reader to get to know the text and complete the survey at the end of it. Those trends are:

1. Holistic navigation

2. Motion

3.Faster performance

4. Growing popularity of SVG & GIF

5. Modular system design

6. Minimal design 

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Web design trends we can expect to see in 2017

Web design trends we can expect to see in 2017 | Public Relations & Social Marketing Insight | Scoop.it

It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design.


2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017.


Let’s take a look at the 10 website design trends we can expect to see in 2017....

Jeff Domansky's insight:

From hand drawn elements to duotone images, imaginative headings to more focused content layouts, these design trends are just a few that will dominate 2017.

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10 Web Design Trends That Will Rock 2017 | Red Website Design Blog

10 Web Design Trends That Will Rock 2017 | Red Website Design Blog | Public Relations & Social Marketing Insight | Scoop.it

Are you considering creating a new website for your business? Want to know the trends that are expected to take charge in 2017?

The Deep End take a look at the 10 web design trends they expect to see more of in this infographic....

Jeff Domansky's insight:

Check out these 10 valuable web design trends for 2017.

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The Colors Used by the Ten Most Popular Sites

The Colors Used by the Ten Most Popular Sites | Public Relations & Social Marketing Insight | Scoop.it

I was curious what colors were being used by large, popular sites, so I decided to find out.Alexa.com maintains a list of the most visited sites on the internet. I wrote aPHP script to scrape the ten most popular sites and record all the colors used in the sites' home pages and style sheets.


I plan to rescrape the data on a regular basis. Because of this, I'll keep analysis to a minimum, since it could become outdated when the data changes. Once I have data over a larger time period I'll be able to examine and graph trends in web development. I also plan to examine the difference in color usage between popular websites from different parts of the world....

Jeff Domansky's insight:

Fascinating look at use of color on top websites.

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Designing With Light and Shadow: 10 Highly Effective Tips You Should Try | Canva

Designing With Light and Shadow: 10 Highly Effective Tips You Should Try | Canva | Public Relations & Social Marketing Insight | Scoop.it

Light and shadow can add qualities like depth, dimension, perspective, realism, and visual interest to your designs. This can simultaneously draw viewers into your design and make it seem to pop off the page or screen.


But…it’s easy to get carried away. Overdoing effects is a no-fail way to make an otherwise good design look amateurish and tacky.


To sum up, the secret to using light and shadow in a smart way involves keeping two things in mind: purpose and subtlety. First, make sure any effect you’re using has a specific, practical purpose and makes sense for your project; then, take a “less is more” approach to applying it to your design. If you’re using an effect that came with your design program, the default settings are always more dramatic than realistic (particularly for shadows); don’t rely on them, you’ll likely want to make them softer, lighter, and more subtle....

Jeff Domansky's insight:

Learn how to strike the perfect balance using light and shadow in your designs.

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