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“If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” John Caples
A good headline is one that resonates with your audience not one that resonates with someone else’s audience. This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience.
Our latest research reveals the headlines that resonate with B2B audiences including:
The top phrases that start B2B headlines
The most engaging phrases in B2B headlines
The most shared numbers in business headlines
The top words and topics that resonate with B2B audiences
The optimum length of B2B headlines
Key lessons for business content writers
The research is based on an analysis of 10 million articles shared on LinkedIn. See our methodology note at the end of this post.
BuzzSumo research will help you write more effective B2B headlines.