Public Relations & Social Marketing Insight

Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." 

Iceland isn't a big country, but it does count over 320,000 residents—making this quite a job for Frikki, the man who's been appointed to do it. Luckily, he's had help narrowing down the list, in a campaign created by Red Tettemer O'Connell + Partners."

Although there are over 320,000 people living in Iceland, the Icelandic Naming Committee has listed just 4,512 approved Icelandic names," says Frikki. "I will now read each name, wishing Gleðilega hátíð to each Icelander. Oh, and because Reyka is a vodka, these wishes are only for those of legal drinking age. So if I call your name and you are under 21, I am not talking to you."

In this video, he begins his laborious trudge through approved Icelandic names....