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There’s something I noticed at Cannes.
And I’ve noticed it looking through everything recently submitted to Creative Works.
No laughs. Plenty of grit.
Under Armour from Droga5 New York. Strong women and gritty poems.
New Balance from BMB. Callum Hawkins grits his teeth and runs – 120 miles a week. “There are no short cuts to anywhere worth going."
Performance bike brand Specialized have made a film about kids with ADHD. From the gritmeisters at Goodby Silverstein.
Then there are the brands that want us to cry....
A funny thing happened on the way to Cannes.