Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Homer Simpson solved the mass of the Higgs boson in 1998 | Geek.com

Homer Simpson solved the mass of the Higgs boson in 1998 | Geek.com | Public Relations & Social Marketing Insight | Scoop.it
Perhaps you’ve noticed that Homer Simpson has been getting dumber as The Simpsons continues its run as the longest-running animated sitcom ever, but like a wise idiot once told us, stupid is as stupid does.


Dr. Simon Singh wrote a book in 2013 called The Simpsons and Their Mathematical Secrets that included a spotlight on the 1998 episode “The Wizard of Evergreen Terrace.” In that episode, Homer becomes obsessed with Thomas Edison and decides to become an inventor. A scene in the script required a glasses-clad Homer to be placed in front of a chalkboard with complex mathematical equations. One of the writers on staff had a physicist friend who was researching the then-theoretical Higgs Boson particle and nabbed a scientifically accurate equation from him:

“That equation predicts the mass of the Higgs boson,” says Dr. Singh. “If you work it out, you get the mass of a Higgs boson that’s only a bit larger than the nano-mass of a Higgs boson actually is. It’s kind of amazing as Homer makes this prediction 14 years before it was discovered.”...

Jeff Domansky's insight:

Gotta love Homer and his bumbling brilliance created by some talented writers.

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17 Cartoons that Will Change Your Business - Brian Solis

17 Cartoons that Will Change Your Business - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it

When writing my new book, What’s the Future of Business, Changing the way businesses create experiences, I felt that text wasn’t enough. So, I sought the wit and creativity of my good friend from the ole Web 2.0 days Hugh MacLeod aka @gapingvoid to help summarize each chapter in the form of a toon. Then we got to talking, why limit the cartoons to just the book?


Hugh MacLeod is not only a dear friend but also one of my biggest inspirations. His artwork is a magnificent harmony of emotion, wit, logic and satire. When I thought about the future of business, I pictured it beyond words on a page, I hoped to bring together art with the art of storytelling. I couldn’t think of anyone other than Hugh to visualize what the future (WTF) is and should be.As such, we decided to free them from the confines of bindery and instead stitch them together in this free Slideshare. We’ll be releasing each of the individual graphics and the story behind them over the next few weeks. I hope you are inspired by his work the same way I am...

Jeff Domansky's insight:

Friday fun reading featuring the great cartoons of Hugh MacLeod AKA @gapingvoid on Twitter

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