Your new post is loading...
Trying to be funny is so much harder than trying to be clever. Remember: you are not a comedy professional. You are a social media professional.
An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots before admins realized they had no career options in stand up comedy. Here it is, in all its glory:
We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Insert your women drive jokes below – haha!I have eight issues with this...
Evansville Airport's PR/social media fail is no joke. Many lessons on how humor in social media is a dangerous commodity...