Public Relations & Social Marketing Insight

For enterprises, using iBeacons to track people and assets can improve logistics and efficiency. For consumers, they will create a revolutionary customer-centric shopping experiences.

This first post we are looking at iBeacon, an indoor positioning system that communicates worth devices via Bluetooth Low Energy (BLE). It's basically GPS for indoors.iBeacons in the workplace

The value of iBeacon in the enterprise may not be immediately obvious -- most of the use cases, like Apple's placement of iBeacons in retail stores to push marketing messages and other information to shoppers, seem very consumer-oriented.But the ability to associate a user's position with tasks that need to be accomplished can be valuable to an organization....