Public Relations & Social Marketing Insight

Today, Apple unveiled three new products: the iPhone 6 and iPhone 6 Plus, and the Apple Watch, Cupertino's first (and long rumored) foray into the wearables category. We asked three top industrial designers their thoughts about the new products: Gadi Amit, of New Deal Design, which designed the Fitbit and Lytro; Brett Lovelady of Astro Studios, which did the Xbox 360; and Dana Krieger formerly withTeague, now with Astro Studios' Minus 8 watch brand. Here's what they had to tell us....