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...Today a new entrant into that ecosystem is creating a lot of buzz with what may be the greatest launch strategy since Gmail. The Mailbox App has been featured in media for the past several weeks and its launch teaser video has already been viewed more than 2 million times in less than two months (see below). What makes their launch strategy so good? The product looks great, but like Gmail – it is the decisions they have made about HOW to launch the product that are helping fuel so much excitement.
Here are a few of their smart choices that you might be able to learn from...
Rohit Bhargava looks at a well-designed marketing launch by Mailbox App. Good lessons.