Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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2015 Will Have An Extra Second, So Humanity Doesn't Lose Track Of Its Place In The Universe

2015 Will Have An Extra Second, So Humanity Doesn't Lose Track Of Its Place In The Universe | Public Relations & Social Marketing Insight | Scoop.it

The Earth's rotation is slowing down, and we're just going to have to deal with it, ok?


...The changes add up—on average, the Earth’s rotation slows by two-thousandths of a second a day—which is why, since the first leap second in 1972, the world’s timekeepers at the International Earth Rotation Service in France add a "leap second" to the year every so often. The world’s 26th leap second ever will be added this year, on June 30, 2015, when the second hand of the clock will essentially strike midnight twice.


According to The Telegraph, this poses major hassles for software and computing companies that rely on precise time keeping. Usually, systems around the world stay in sync with each other using a system called the Network Time Protocol, which is programmed to stay within a few milliseconds of Coordinated Universal Time—the official scientific time for the world as measured by atomic clocks. But the protocol doesn’t deal well with leap seconds. The last leap second in 2012, for example, caused sites like Mozilla, Yelp, and Reddit to crash and problems with Linux operating systems—like a mini-version of the Y2K bug....

Jeff Domansky's insight:

It's a timely dilemma, so to speak. What do you think? With the potential effect on technology, should we be adding the extra second or not?

Marco Favero's curator insight, January 8, 2015 12:27 PM

aggiungi la tua intuizione ...

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100 Ideas That Changed the Web

100 Ideas That Changed the Web | Public Relations & Social Marketing Insight | Scoop.it

...But it wasn’t until 1999 that Tim Berners-Lee, who had invented the World Wide Web and launched the first webpage on August 6, 1991, coined the concept of the Semantic Web — a seminal stride toward cultivating  wisdom in the age of information, bringing full-circle Otlet’s vision for an intelligent global network of organizing human knowledge. Much like Johannes Gutenberg, who combined a number of existing technologies to invent his revolutionary press, Berners-Lee was simply bringing together disjointed technologies — electronic documents, hypertext, markup, the internet — to create a new paradigm that changed our world at least as much as Gutenberg’s invention. But how, exactly, did we get there?


The 98 landmark technologies and ideas that bridged Otlet’s vision with Berners-Lee’s world-changing web are what digital archeologist Jim Boultonchronicles in 100 Ideas that Changed the Web (public library) — the latest installment in a fantastic series of cultural histories by British indie powerhouseLaurence King, including 100 Ideas that Changed Graphic Design100 Ideas that Changed Film100 Ideas that Changed Architecture100 Ideas that Changed Photography, and 100 Ideas that Changed Art....

Jeff Domansky's insight:

Maria Popova profiles 100 ideas that changed the Internet from the mouse to the GIF, by way of the long tail and technology’s forgotten female pioneers..

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