Public Relations & Social Marketing Insight

Until now, the risk of slightly stained teeth has been just a small price to pay for the satisfaction and energy boost that coffee brings. However, London-based startup CLR CFF claim to have created the world’s first ‘colorless coffee’—the pair of words itself almost an oxymoron. brewed with high quality arabica coffee beans and pure water, the disconcerting drink promises a ‘fresh, aromatic taste and flavor’ that does not require sugar or milk.

Made with a ‘never before used’ coffee brewing method, the brew comes without the dark brown color of the coffee as we know it , and consequently does not yellow your tooth enamel.

CLR CFF promises that the energy-boosting beverage does not contain preservatives, artificial flavors, stabilizers, sugar or any other sweeteners. the startup—founded by slovakian brothers david and adam nagy—came about after the pair struggled with teeth stains brought about by a caffeine-infused lifestyle. After finding nothing on the market that filled the gap left by coffee without staining their teeth, the duo set out to create a drink brewed with the same arabica beans, that wouldn’t have such a negative effect on their smiles..

There will always be times in the day when you are in desperate need of a caffeine boost, yet no where near the closest café. and for these times, mokase have comprised the answer to your caffeine-deprived prayers, in the shape of a phone case that converts your smartphone into an on-the-go espresso maker. using a simple system of a disposable insert which houses the coffee, and an app that heats it up on demand, the mokase pours out an espresso made by your smartphone.

On setting out to develop a product to brew coffee whilst out and about, Luigi Carfora and clemente biondo of ‘smart k’ had the idea of incorporating it into a gadget already carried around every day—the smartphone. the duo successfully designed a case that measures less than 1cm in thickness,  is completely waterproof and insulates the coffee when brewed. through a side slit in the mokase, the ‘mokaromi’ cartridge is inserted. the coffee—sealed within a vacuum on the inside of the cartridge—is freed when inserted into the phone, as the ‘spout’ breaks the membrane of the vacuum allowing the drink to exit....