Public Relations & Social Marketing Insight

The promise behind software containers is essentially the same. Instead of shipping around a full operating system and your software (and maybe the software that your software depends on), you simply pack your code and its dependencies into a container that can then run anywhere — and because they are usually pretty small, you can pack lots of containers onto a single computer.

Why is this such a big deal? Before containers became popular, so-called “virtual machines” were the go-to technology to allow a single server to run lots of different applications that were isolated from each other. That’s the technology that made the first generation of cloud applications (and even web hosting services) possible. If you had to spin up a new server for every application, the cost would have gone through the roof....

Slack is different. Being always-up-and-always-on, it keeps the state of a conversation saved and searchable, so you can go back to any message, at any point in time. This has changed the way our team conversations look like. From heavy-boilerplate dialogs, to something that resembles a single, continuous thought, gradually being developed over time.

No additional ceremony, no going back and forth. Just that, a directed thought flow, starting from a single idea, and developing over time. No wonder why agile teams like ours, previously appalled by the idea of spending time writing memos, dev logs, reports, using project management tools, etc, so happily adopted Slack....