Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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kengo kuma conceives ONE@tokyo hotel as an 'art exhibit'

kengo kuma conceives ONE@tokyo hotel as an 'art exhibit' | Public Relations & Social Marketing Insight | Scoop.it

Japanese architect Kengo Kuma has completed the façade and interior design of a 10-storey hotel near Tokyo’s Skytree Observation Tower. conceived as an ‘art exhibit’, ONE@tokyo is located in Oshiage — an area which combines the historic feeling of the country’s Edo era with a lively sense of Tokyo’s modern metropolis. at ground level, Kuma and his team have installed a dynamic lattice of timber planks that refers to the factories found in the region’s downtown district.

Jeff Domansky's insight:

Fascinating design! Tokyo hotel as art installation.

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The Opening Lines of the World's Most Famous Books | Daily Infographic

The Opening Lines of the World's Most Famous Books | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it

They say not to judge a book by its cover, but there’s no saying about judging a book by its first line.


I can usually tell within a few minutes if I’ll enjoy a book. Based on this infographic, it seems that many famous books are good from the start.


I’m sure you’ve heard the phrase, “It was the best of times, it was the worst of times,” but did you know the entire first line for “A Tale of Two Cities” is much longer? The first sentence in the book is a whopping 119 words.


On the other hand, “Fahrenheit 451” opens with an easy to remember one-liner: “It was a pleasure to burn.”...

Jeff Domansky's insight:

Here are the opening lines of 34 of the world's famous books.

Jeff Domansky's curator insight, January 15, 2017 10:38 AM

Here are the opening lines of 34 of the world's famous books.

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28 of the Best Instagrams to Follow for Design Inspiration

28 of the Best Instagrams to Follow for Design Inspiration | Public Relations & Social Marketing Insight | Scoop.it

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.


And it's a jackpot for people who love browsing gorgeous design work.


To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. 


Whether you're a designer looking for inspiration, or you simply harbor an appreciation for art and design, you'll want to check out (and follow) these accounts. ...

Jeff Domansky's insight:

Check out Lindsay Kolowich's carefully curated list of the best Instagram accounts for beautiful illustration, graphic design, photography, typography, street art, and more. Recommended reading. 9.5/10

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See The Entire Observable Universe Beautifully Rendered On Your Computer Screen

See The Entire Observable Universe Beautifully Rendered On Your Computer Screen | Public Relations & Social Marketing Insight | Scoop.it

What does the entire observable universe look like? Not exactly like this—but it's a pretty (and fascinating) picture. The illustration, based on logarithmic maps from Princeton researchers and images from NASA, shows the universe from a human perspective: The sun is at the center, ringed by planets, galaxies, the cosmic web (the void between solar systems), and invisible plasma from the Big Bang.

Artist Pablo Carlos Budassi put the illustration together armed with Photoshop, recent research... and some weed. He included as many details as possible. "Something I didn't have time to do was to smoothly merge the cosmic web with the last single galaxies that appear," he says. "The rest was relatively easy and only took a couple of nights and about 100 grams of marijuana to do it."...

Jeff Domansky's insight:

Sometimes science is wonderful.

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The Year That Was and Wasn’t - The Morning News

The Year That Was and Wasn’t - The Morning News | Public Relations & Social Marketing Insight | Scoop.it
by The Morning News


We asked writers and thinkers to tell us: What were the most important events of 2015—and what were the least?

Interviews by Hayden Higgins

Jeff Domansky's insight:

Want a taste of new intellectual thinking? Random, shrewd and interesting reading.

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50 Blog Headers Guaranteed To Draw Readers Into Any Post – Design School

50 Blog Headers Guaranteed To Draw Readers Into Any Post – Design School | Public Relations & Social Marketing Insight | Scoop.it

It has been said that designing a blog is easy, a-no brainer. Pick a template from the myriads out there all readily available on any platform and you’ll be good to go, right?

But popping images and text into an existing template will likely translate into another generic looking blog. And in today’s growing blogging industry, being just another sheep in the herd won’t do much for your traffic. Differentiating your blog from others in the same niche by creating a blog designed with a bit more character will turn you into the sheep they’ll remember.

Creating a stunning blog does not necessarily mean building your own layout from scratch. You can take advantage of a template, let it do most of the heavy lifting, and pair it with a thoughtfully designed header to start engaging your target audience. Use them to set the mood and visually communicate what your blog is all about. They don’t have to be terribly complex, just tailored to fit your blog beautifully. Below, we showcase 50 awesome blogs with headers that make great first impressions and feature great content....

Jeff Domansky's insight:

Creativity with your coffee and some design inspiration to go with it. 

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Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe

Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe | Public Relations & Social Marketing Insight | Scoop.it

As a society, we love food. That's really all there is to it.

Traditional advertising on the other hand ... not so loved. When it comes to mediums such as billboards, many businesses struggle to determine whether or not it's worth the investment anymore -- except for these brands, that is.  

By combining food and advertising, the following 10 brands were able to create some jaw-dropping creations that commanded the attention of their hungry audience....

Jeff Domansky's insight:

Here's a little creativity and food for thought. Recommended viewing. 9/10

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Growth Lessons from Twitter, HubSpot, and PayPal | SEJ

Growth Lessons from Twitter, HubSpot, and PayPal | SEJ | Public Relations & Social Marketing Insight | Scoop.it

Some call it growth hacking. Others call it optimization. But what we’re all talking about, really, is crazy smart, innovative, results-driven, product-focused marketing that has an outsized impact on your company’s growth and bottom line.In certain circles, the term of art is traction.


Traction is what separates fledgling startups from international brands and it’s the name of a one-day, one-track event that brought dozens of founders and growth champions from tech giants like Twitter, LinkedIn, Dropbox, Hootsuite, Marketo, HubSpot, and PlentyofFish to Vancouver last month.


The day was filled with actionable insights and examples of how small tests, tweaks, and tactics can make or break your business. Here are some of our key takeaways....

Jeff Domansky's insight:

Traction is what separates fledgling startups from international brands like Twitter, LinkedIn, Dropbox, Hootsuite, Marketo, HubSpot and PlentyofFish. Dan Levy highlights some fascinating startup success stories. Highly recommended for founders, start-ups and marketers alike. 10/10

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The story of my blogging screw up | Mark Schaefer

The story of my blogging screw up | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it

It finally happened. After more than six years and 2,000 blog entries I finally had the big screw up!


This post was originally titled “How to achieve pure search results.” I was doing some research for a client and needed to find a way to get out of the “filter bubble.”


When you do a search, your results may depend on what you have searched on before, your contact list and subject matter in GMail, your activities on Google+ and your physical location, to name a few factors.


So if I search for something and you search for something, we’re likely to come up with vastly different results based on the profiles Google has created for us.


But what if you want “pure” results? I looked around at different options and stated using a Google option called “Verbatim.” I lightly experimented with it but misunderstood the fundamental nature of this tool and posted an article about how it can help you find “pure search results.”


Quite a few readers tried it, liked it, and made the same incorrect assumptions as me. But reader Phil Bradley caught the error and corrected me....

Jeff Domansky's insight:

I went too fast and I delivered my first major blogging screw up today! Honesty is what makes Mark Schaefer's blog the best.

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Seth Godin's Blog: "Plenty more"

Seth Godin's Blog: "Plenty more" | Public Relations & Social Marketing Insight | Scoop.it

One of the critical decisions of every career:"Well, there's plenty more to do, I'll do the least I can here and then move on to the next one."vs."I only get to do this one, once.


So I'll do it as though it's the last chance I'll ever have to do this work, to please this customer, to ring this bell."...

Jeff Domansky's insight:

Seth Godin is always inspiring!

YoloCommunications's curator insight, June 20, 2015 5:02 AM

Never forget to take time to take a step back from your work and assess how you're doing. It gives you a chance to remove the short sighted blinkers and see the bigger picture. While it is easy to get drawn into routine and perhaps stopping short of delivering excellence on occasions, it is also possible that you have not been appreciating the fine work you have been producing and that should give the strength, confidence and encouragement to maintain that standard.

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51 Striking Minimalist Poster Designs | Bashooka

51 Striking Minimalist Poster Designs | Bashooka | Public Relations & Social Marketing Insight | Scoop.it

Looking for inspiration?


Here are 51 striking poster designs that beautifully illustrate minimalism by incorporating simple shapes, typography and colors to convey the message....

Jeff Domansky's insight:

Creativity with your coffee and some great creative poster designs to enjoy.

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10 Inspiring Font Pairing Resources

10 Inspiring Font Pairing Resources | Public Relations & Social Marketing Insight | Scoop.it
Choosing harmonious font combinations is a key part of typography. Good font pairings will lead to beautiful designs that are also easy to read.For font-pairing ideas and inspiration, check out the following resources....
Jeff Domansky's insight:
What's your type? When it comes to beautiful design and great reading experience, type makes the difference.
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Stanford's Most Popular Class Isn't Computer Science - It's Something Much More Important

Stanford's Most Popular Class Isn't Computer Science - It's Something Much More Important | Public Relations & Social Marketing Insight | Scoop.it

Before Kanyi Maqubela became an investment partner at the Collaborative Fund, an early-stage venture capital firm focused on social enterprises, he was a typical Stanford student in need of career guidance. He was working with startups, studying philosophy, dating someone special—and feeling overwhelmed.


Enter "Designing Your Life," a new and wildly popular course for Stanford juniors and seniors that is grounded in design thinking concepts and techniques. The course’s lessons gave him the perspective he needed to navigate decisions about life and work post graduation....

Jeff Domansky's insight:

It's called "Designing Your Life," a course that's part throwback, part foreshadowing of higher education's future. Pure inspiration. Recommended reading. 10/10

Ian Harris's curator insight, March 28, 2015 1:36 AM

An interesting feature alerting us to an emerging role for higher education.

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Product Pages

Product Pages | Public Relations & Social Marketing Insight | Scoop.it
Curated directory of the best Product Pages
Jeff Domansky's insight:

Useful source for the best product page designs and inspiration.

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Literary Jukebox

Literary Jukebox | Public Relations & Social Marketing Insight | Scoop.it
Quotes from beloved books, each thematically matched with a song. A side project by Maria Popova.
Jeff Domansky's insight:

Maria Popova offers some much-needed inspiration.

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The Sharing Age

The Sharing Age | Public Relations & Social Marketing Insight | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....

Jeff Domansky's insight:

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

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Go Inside the Work of Salvador Dali With Surreal New Virtual Reality Experience | Co.Create

Go Inside the Work of Salvador Dali With Surreal New Virtual Reality Experience | Co.Create | Public Relations & Social Marketing Insight | Scoop.it

Salvador Dali once said, "Surrealism is destructive, but it destroys only what it considers to be shackles limiting our vision." Perhaps the artist would've said something similar about virtual reality, which The Dalí Museum is now using to bring his 1935 painting Archeological Reminiscence of Millet's "Angelus" to life.


To help celebrate the opening of its new exhibition "Disney and Dalí: Architects of the Imagination" on January 23rd, which looks at the relationship between the artist and Walt Disney, the museum enlisted agency Goodby Silverstein & Partners to create "Dreams of Dalí" to give viewers a new way to experience his work....

Jeff Domansky's insight:

Creativity with your coffee: An early painting comes to life for The Dalí Museum's new "Disney and Dalí: Architects of the Imagination" exhibit.

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45 New Innovative Logo Designs for Design Inspiration

45 New Innovative Logo Designs for Design Inspiration | Public Relations & Social Marketing Insight | Scoop.it

Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market.


Logos are also used to identify organizations and other non-commercial entities. These types of corporate identities are often developed by large firms who specialize in this type of work. However, if you want to save some bucks and want to design your logo then there are many sources to get logo design inspiration. Infact, we might able to help you by presenting this showcase of Highly beautiful, original and creative logo designs for your design inspiration.


All of these logos are very creative and following different trends like PhotoFill, Concealed, VariDots, Candy Stripe, Flip Flop, Sequential, but most importantly Texting which is a common element among all of them. Also, try to catch how they created using specific colors combination, typography adjustments and font selection....

Jeff Domansky's insight:

What an exceptional collection of logo designs. Creativity with your coffee. Highly recommended viewing!  9.5/10

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25 Absolutely Gorgeous Responsive Sites for Inspiration (B2B, eCommerce, Media, Nonprofit)

25 Absolutely Gorgeous Responsive Sites for Inspiration (B2B, eCommerce, Media, Nonprofit) | Public Relations & Social Marketing Insight | Scoop.it

We all need a little inspiration sometimes. So, when you're feeling a bit lackluster, here is a list of 25 modern sites from a range of industries that will spark a little bit of inspiration in you. All of these sites are mobile friendly and responsive and feature a host of great features. This list is split into multiple sections based on industry so, you can find the most relevant and useful inspiration. Go forth, my friends!...

Jeff Domansky's insight:

Check out some of Hubspot's favorite responsive websites for inspiration across a variety of industries including eCommerce, B2B, Nonprofits, Media and more!

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10 Rules of Composition All Designers Live By – Design School

10 Rules of Composition All Designers Live By – Design School | Public Relations & Social Marketing Insight | Scoop.it

So, it’s safe to say that composition is pretty important. So, what exactly is a composition? Well, in very simple terms, it’s the part where all the separate elements come together to form a whole. When all of your type, your images, your graphics and colors, come together to form one cohesive design.


A successful composition means that you have arranged, distributed, aligned and compiled your design in a way that not only looks good but is also highly functional and effective. So, let’s run over a few tips, tricks and techniques that will have you mastering composition in no time....

Jeff Domansky's insight:

Foolproof composition techniques that will hold all your design elements in all the right places.

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How To Make Something People Give A Shit About — The Unlisted — Medium

How To Make Something People Give A Shit About - The Unlisted - Medium

If you want to make something that people really care about, that they actually give a hot shit about, you have to care about it yourself. Because if you don’t, then try as you might, it’ll come out in the final product.

The reason for this?

Making something is hard. Making something you don’t care about is even harder.


The only way you’ll be able to consistently work, when you don’t want to work, consistently try when you don’t want to try, is by deeply and honestly caring about your work....

Jeff Domansky's insight:

An inspirational post by Jon Westenberg who writes about passion and why you deeply need to care about what you do and what you create. Highly recommended. 10/10

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Want to Be More Creative? Try These 8 Tools

Want to Be More Creative? Try These 8 Tools | Public Relations & Social Marketing Insight | Scoop.it

I've always considered myself to be a fairly creative person. According to my mom, I practically burned through coloring books when I was little, which is why it made sense that I majored in art, then media, and wound up in marketing. 


And while I consider myself lucky to be inherently creative, there are certainly some days where the ideas seem to flow much easier than others.

From a marketing standpoint, this often results in frustration. We need to be creative on a daily basis. 

To avoid getting stuck in a creative rut, I've collected a series of apps and tools I call upon whenever I need a little help getting the wheels turning. Whether you're into doodling or inspiring quotes, this roundup is designed to provide you with the resources you need to get unstuck and start creating....

Jeff Domansky's insight:

Carly Stec offers a great list of tools to get your creative juices flowing. The ones I like most are Doodle and Photocopa.

futbol zamanı's comment, June 21, 2015 6:23 PM
http://www.eligtv.net
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The top 10 web designers of 2015 | Web design | Creative Bloq

The top 10 web designers of 2015 | Web design | Creative Bloq | Public Relations & Social Marketing Insight | Scoop.it

10 web designers who have amassed an excellent body of work and done something truly outstanding over the past year, as voted for by you!It's that time again!


Voting is now open in the 16th annual net awards and the leading lights of the web world are waiting to see whether they win one of the most sought-after prizes in the web design world.


There are 20 categories this year, including Designer of the Year. Below is the shortlist based on nominations from the public and in no particular order. We invite you to check them out and then vote for your favourites....

Jeff Domansky's insight:

If you love design, and who doesn't, have a look at the portfolios of these designers. Wonderful, diverse, but creatively inspiring.

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How to Brainstorm an Epic Blog Post in 4 Simple Steps

How to Brainstorm an Epic Blog Post in 4 Simple Steps | Public Relations & Social Marketing Insight | Scoop.it

As soon as you start to try to write, everything freezes up.

How can you fix this?

Don’t write.

Instead, answer questions.

Think about it like this:

If my wife asks me “Bryan, why do you think most people never act on their ideas?”

I would answer in less than 5 seconds with at least 3 minutes worth of dialogue....

Jeff Domansky's insight:

Here's a great blogging tip: answer questions. Sage advice.

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Talented Graphic Designers With Gorgeous Instagram Pages You Should Follow - DesignTAXI.com

Talented Graphic Designers With Gorgeous Instagram Pages You Should Follow - DesignTAXI.com | Public Relations & Social Marketing Insight | Scoop.it

Featuring an awesome line-up of designers, illustrators and typographers who are sharing their fantastic portfolios on the image-sharing site, this article is a must-read if you are looking to turn up the beauty, style and creativity on your daily feed.

From colorful hand-made typography to surreal 3D illustrations, head over here to learn more about these Instagram-savvy graphic designers....

Jeff Domansky's insight:

Creativity with your coffee: is some great inspiration from these top instaGram designers.

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