Public Relations & Social Marketing Insight

We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme? 

A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors of a brand's logo with that of its competitors. The results are mesmerizing and, surprisingly, viscerally unsettling. 

"There's something unbelievably awkward and uncomfortable about seeing globally-familiar brand logos wearing someone else's clothes," as Rúpolo puts it.

For brands like Dunkin Donuts and Sprite, where the design is minimal and the brand relies on color to make its logo pop, the outcome is especially off-putting. For others, like Amazon, where there's very little color to begin with, the swap totally overwhelms the design. ...

Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market.

Logos are also used to identify organizations and other non-commercial entities. These types of corporate identities are often developed by large firms who specialize in this type of work. However, if you want to save some bucks and want to design your logo then there are many sources to get logo design inspiration. Infact, we might able to help you by presenting this showcase of Highly beautiful, original and creative logo designs for your design inspiration.

All of these logos are very creative and following different trends like PhotoFill, Concealed, VariDots, Candy Stripe, Flip Flop, Sequential, but most importantly Texting which is a common element among all of them. Also, try to catch how they created using specific colors combination, typography adjustments and font selection....