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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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4 L's of a Successful Lead Generation Strategy

4 L's of a Successful Lead Generation Strategy | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - February 4, 2015 9:36 AM

You know what they say: you can catch a lot of flies with honey, but you can catch more honeys being fly. Try that cliche in a bar and it might end with a drink thrown in your face, but adapting that mindset in your inbound marketing strategy could not only improve lead generation rates, but also increase the number of qualified leads your business attracts.


This article will focus primarily on the step that comes after your stones are in place––your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t....

Jeff Domansky's insight:

Need help strategizing your lead generation approach? Here are 4 L's to help you create a seamless, results-driven process.

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Marco Favero's curator insight, February 4, 2015 11:54 AM

aggiungi la tua intuizione ...
Gaelle Bou's curator insight, February 5, 2015 4:04 PM

"With your content in place, your business can begin using lead magnets, lead capture, effective landing page design, and lead scoring to optimize lead generation rates and create an overall better performing inbound marketing strategy."
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Actionable Trends From HubSpot’s State of Inbound Marketing 2014

Actionable Trends From HubSpot’s State of Inbound Marketing 2014 | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - October 7, 2014 9:16 AM

Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives.


Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives. This year, the report spans the globe, with more than 3500 respondents and topics ranging from planning and budgeting for inbound marketing to execution and analysis. Challenges and priorities for this group have changed significantly over the past five years, but one thing remains constant: Those who practice inbound are still passionate about growing their businesses through the inbound methodology.


Where are we now? We’re moving in some new directions to leverage data and merge disciplines. Let’s take a look at some of these trends....

Jeff Domansky's insight:

Valuable insight for content marketers, PR and social marketing pros. Recommended reading 9/10

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8 Free, But Effective Inbound Marketing Tools

8 Free, But Effective Inbound Marketing Tools | Public Relations & Social Marketing Insight | Scoop.it
From www.vapartners.ca - November 13, 2014 2:18 AM

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.


The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.


With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.


If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....

Jeff Domansky's insight:

Useful tips for better inbound marketing results by using a selection of free tools.

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Paul Mendelsohn's curator insight, November 13, 2014 3:46 PM

Looking for budget friendly ways to keep your members and key stakeholders informed and involved? Then check out this article on some great free, that's right FREE,  web-based marketing tools that easily allow you to manage and promote social media content. Please note, there are multiple misspellings in the article, but the content is still great!
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How To Achieve ROI From Your B2B Content Strategy In 60 Days

How To Achieve ROI From Your B2B Content Strategy In 60 Days | Public Relations & Social Marketing Insight | Scoop.it
From searchengineland.com - November 4, 2013 4:41 AM

B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it’s possible to make a significant impact against specific metrics in a short period of time.


Here’s a plan that’s achievable for any content marketer or entrepreneur at a B2B firm. If you’re strategic, you can plan, develop, launch, and begin to reap the benefits of a content marketing campaign in as little as sixty days. Ready to learn how? Read on....

Jeff Domansky's insight:

Superb blueprint for a content marketing or inbound marketing strategy that delivers results in 60 days. Recommended reading. 9/10

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debbieleven's curator insight, November 4, 2013 9:39 AM

A very useful piece to get you to focus on content strategy - well worth a read.
Emilie Faffe's curator insight, November 11, 2013 2:05 PM

Une étude de cas très intéressante en anglais.

60 jours pour définir et analyser les retombées d'une stratégie de "content marketing" en B to B.

 

Les 3 premiers jours : on définit les objectifs
-  Clairs et mesurables
-  On identifier les priorités (pas plus de deux) et on affecte les ressources.

Jour 4 à 10 : On dresse le profil de la cible (méthode des personas)
Il est important de connaître et comprendre les besoins du groupe cible et le processus de decision, notamment les freins des décisionnaires.
On travaille de concert avec le service commercial et le service client (enquête de staisfaction...) afin de dresser un profil complet de la cible.

Jour 11 à 20 : On établi un plan du cycle de vente
On définir pour chaque étape un contenu approprié.
- Phase de recherche : le contenu sera axé sur les bénéfices du produits, l'expetise de l'entreprise... sous la forme d'articles de blogs, de vidéos, de livres blancs...
- Phase décisionnelle : le contenu sera axé sur les spécifications du produit, ses avantages, sous forme de cas clients, landings pages spécifiques, démonstration...
- Phase de pre-conversion : le contenu sera axé sur le bénéfice économique du produit et devra rassurer le client, les call-to-action seront visibles.

Jours 21 à 24 : On clarifie la stratégie de mots clés

On travaille ses mots clés, les principaux et la longue traine. Un composant important de l'inbound marketing est le SEO.

Jours 25 à 44 : On crée les contenus
On utilise ce que l'on a appris sur la cible et ses besoins pour créer des contenus utiles et de qualité.

Jours 45 à 59 : On publie et on partage

L'article propose ici un guide étape par étape (en anglais), de la publication sur le blog au guest blogging.

Jour 60 : On mesure les retombées

On mesure les retombées qualitatives et quantitatives tout au long de la campagne, on identifie les axes d'amélioration et on répéte le process.
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