Public Relations & Social Marketing Insight

The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing.

 

Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....

In an effort to capitlize on the undeniable power of word-of-mouth, many agencies are turning to referral marketing techniques as a means of increasing customer sharing to connect with more qualified prospective clients. If you're looking for some tips on how to break into this space, we've put together a list of highly effective ways to squeeze more business opportunities out of your existing client base....

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.

The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.

With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.

If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....

The best marketers I know are curious.

They're curious about the latest social media update. They're curious about finding solutions to the biggest problems their customers face. And they're curious about how they're performing -- especially in comparison to their peers.

If you consider yourself a curious marketer, we've got a treat for you. Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing, HubSpot's most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. If you haven't downloaded the report yet, you should -- it'll give you a whole lot more analysis and insight into the minds of other marketers. ...

You can't just put a piece of content up on your website and hope that people will find it -- you've got to actively promote it to your audience. But that's where lots of us get stuck.  

What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? 

At INBOUND 2014, I went over the following 43 ways to promote marketing content. This list is meant to be a jumping-off point. Don’t feel like you need to use all the list items every time you create something, or that you can't do things that aren't on this list. ...