Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Public Relations & Social Marketing Insight | Scoop.it
From www.copyblogger.com - January 16, 2013 2:03 PM
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

Via janlgordon
Jeff Domansky's insight:

I agree with Jan. These are useful tips for bloggers.

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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter

Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter | Public Relations & Social Marketing Insight | Scoop.it
From jaypalter.ca - December 18, 2012 11:55 PM
...I agree that content curation is often misunderstood and, therefore, misused as a shortcut to thought leadership. And I have no quarrel with the point that you need to create your own content that articulates your vision in order to establish thought leadership.

However, I would say it differently.

Thought leadership is about demonstrating clarity of vision and in order to establish it you need to create content that expresses that vision. But you also need to show that you can recognize that vision in others. To my mind, thought leaders both articulate their own vision and identify it and tease it out of other people’s work. It’s not an either/or proposition....
Jeff Domansky's insight:

Really thoughtful look at curation and thought leadership by Jay Palter.

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