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A couple weeks ago, I'm sure you noticed Cision published a list of the top 50 PR and marketing blogs.
These kinds of lists are a dime a dozen–I should know, I create a bunch of them. But, this one had a bit of process behind it as Cision used its proprietary Cision Influence Ratings to create the list. I would imagine that tool takes some kind of algorithm of unique visitors, comments and social scoring into consideration before giving a blog one of the “scores” we see in the list (note: I have never used the Cision tool).
But, what I didn’t see the last couple weeks was a lot of discussion about this list. If this list had come from an independent blogger (like me, for example), I probably wouldn’t bat an eye. When it comes from an organization like Cision, I take a closer look.
So, I took a closer look. Here’s what I found in terms of facts....
[An interesting look at influencers by Arik Hanson - JD]
