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Klout and Kred use single score influence metrics that are comprised by many data points. A new crop of software provides channel-specific scores-Which is best?
Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system....
I’ve said this before, and I’ll keep saying it. The biggest problem with this entire field of inquiry is that it often confuses “influence” and “audience”....
If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation....
[Must-read for public relations and social PR strategists via @JayBaer - JD]
