Public Relations & Social Marketing Insight

Brands that successfully use content marketing say that 1% of their audience drives anywhere from 20% or 30% - but sometimes up to 70% - of all discovery and engagement with their content. That’s better than paid advertising. If you’re looking to boost your content marketing efforts and gain more leverage and brand recognition in your industry, top influences can help you get a competitive edge.

 

Identify Brand Ambassadors

Brands that successfully use content marketing say that 1% of their audience drives anywhere from 20% or 30% – but sometimes up to 70% – of all discovery and engagement with their content. That’s better than paid advertising. What’s more exciting is that sharing content through likes, tweets, pins and so on not only increases your brand’s reach within the social circle of a brand ambassador: it can also boost your search engine ranking and result in significantly increased traffic from organic searches too....