Public Relations & Social Marketing Insight

Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?

It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.

Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation. It gets even better: 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.

So, how do you get bloggers to cover your website without being spammy? To help you out, I’ve created an infographic that breaks down the steps you need to take to achieve this goal....