Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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11 Ways To Engage Influencers Before Asking For Something

11 Ways To Engage Influencers Before Asking For Something | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - April 28, 2016 11:09 PM
Now to be honest, sometimes the resources they send are great, and from time to time I’ll even link to them.

But what would go SO much better would be if someone offered me something, anything related to what I’m working on.

So, in light of this movement towards depersonalization, I’m going to pitch you all on how you can engage with people BEFORE demanding something from them, as well as give you some ideas for what you can offer in that outreach email.

Here are 11 ways to build a relationship before asking for something in return.
Jeff Domansky's insight:

Dave Schneider shares smart influencer marketing tips.

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Take the Back Seat in Your Marketing and Get More Use out of Earned Media - The Outreach Marketer

Take the Back Seat in Your Marketing and Get More Use out of Earned Media - The Outreach Marketer | Public Relations & Social Marketing Insight | Scoop.it
From theoutreachmarketer.com - June 24, 2015 10:51 PM

So you have implemented blogger outreach and you work with YouTube influencers to say cool things about your brand and you collect cool Instagram photos from your consumers. Now what?

Having those earned mentions floating around the blogosphere and across social are fantastic. But let’s face it marketers–we could all do a better job of making the most out of our earned media and consumer generated content.

Start by thinking of the different branches of your brands image and marketing that you or your team creates content to power. Your website. Your email newsletters. Your own social posts. Instead of writing content for your brands owned assets where can you insert your earned media?

A key characteristic of today’s digitally driven consumer is that they are self-sufficient in researching brands and look for a non-biased voice to get information about a brand.

By placing earned media and user generated content strategically throughout all funnels of your marketing, you can increase sales and conversions by helping consumers along their buyer’s journey....

Jeff Domansky's insight:

Kristen Matthews shows how to make your content go the extra mile for better results.

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clawsgland's comment, June 25, 2015 5:07 AM

This is so great!
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How to Build an Influencer Marketing Strategy

How to Build an Influencer Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - September 22, 2014 1:02 AM

By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.


So how can marketers make sure that their message is the one to get heard and absorbed?


Marketers have realized that there is a better chance that their message will be picked up and acted on if it has more credibility than conventional advertisements. They have understood that cynicism among customers can be overcome when, for example, family and friends recommend a product for use.


This knowledge, and the might of social media, can be used to market products indirectly to potential consumers. By encouraging influential people to talk about products and recommend them, marketers quickly score a unique advantage over their competitors....

Jeff Domansky's insight:

Practical tips to help you develop an influencer strategy that works.

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Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople

Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - March 8, 2014 10:54 AM

Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which isn’t surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years.


For some companies, it’s far more valuable to hire an affordable spokesperson with a track record of good ROI. Someone with a built-in community, social reach, and real world expertise in brand collaboration.


That’s where online publishers come in. It may seem far-fetched that a blogger has the potential to wield as much influence as, say, Bill Cosby — but the fact is, times have changed. When it comes to influencing purchasing decisions, celebrities simply don’t hold the sway they used to.


And bloggers — independent website publishers — are powerful influencers. Here’s a case study from an Altimeter Group research presentation that covers an enterprise technology company’s campaign...

Jeff Domansky's insight:

The bottom line? Consumers trust bloggers more than celebrities. And they provide a better ROI.

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How to Promote with Brand Ambassadors Using Visual Content Marketing

How to Promote with Brand Ambassadors Using Visual Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - August 28, 2015 2:35 AM

When you need an authentic promotional boost, you need to recognize and leverage your brand ambassadors. This can be done with visual contentmarketing that includes incentives, tools and technology that can multiply your brand awareness.


People like to buy from peopleIn the past, businesses have enlisted logos, symbols, key colours and slogans to build their brand awareness. However, with the instant gratification demands of Gen Y and the “always on” expectations of Gen Z, there is so much more to successful brand marketing than a catchy jingle....

Jeff Domansky's insight:

Brand ambassadors are customer advocates and fans who talk about your brand with passion. Here are 3 ways to tap into that with visual content marketing.

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donhornsby's curator insight, August 28, 2015 8:02 AM

The media landscape has changed and there is a huge opportunity to grasp. With the right tools and technology, you can empower your consumers to not just speak about but become the voice of your brand.
Pardeep Kaushal's comment, August 31, 2015 5:36 AM
Thanks!!
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Content for Leads: How to Create Content That Spreads and Fills the Funnel |

Content for Leads: How to Create Content That Spreads and Fills the Funnel | | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - April 3, 2015 8:55 PM

In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He’s the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Jason is also an excellent photographer specializing in rock bands.

Jason focuses on creating sharable content that also generates leads.

You’ll discover how content ties into influencer relationships and how to leverage it....

Jeff Domansky's insight:

Here's how to create shareable content and use it to reach out to influencers for better content marketing results.

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Combining Influencer & Content Marketing - PR Newswire

Combining Influencer & Content Marketing - PR Newswire | Public Relations & Social Marketing Insight | Scoop.it
From www.smallbusinesspr.com - May 22, 2014 9:36 AM

... Think about some industry leaders you follow. Do you place more value in information that they share? In general, people trust third party information on products or services over information provided by a brand. Zuberance found that offers shared by trusted advocates convert at a 4X-10X higher rate than offers sent by brands. This is why thought leaders are important. They provide trusted insight and opinion on an industry. Whatever they post is often viewed, retweeted and liked numerous times. And, it is trusted more than most marketing content.


Combining content marketing and influencer marketing is a great way to maximize your content strategy. A content marketing strategy with influencers in mind is a powerful asset for any brand. To combine the two, stay on top of the latest trends and tailor your content accordingly. Stories are newsworthy for a reason and influencers are always on the lookout for great content to publish. How does your brand fit into that story? How will you get people to read your story? Create content that relates to trends and includes your brand message so that influencers will advocate for you....

Jeff Domansky's insight:

Why content marketing and influencer marketing are a powerful combination and how to do it right.

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Here's a Quick Way to Find (and Follow) Top Influencers on Twitter

Here's a Quick Way to Find (and Follow) Top Influencers on Twitter | Public Relations & Social Marketing Insight | Scoop.it
From www.postplanner.com - January 27, 2014 1:24 AM

Want a quick & easy way to connect with influential people on Twitter? This blog shows you 2 easy ways to find top influencers on Twitter.

Jeff Domansky's insight:

Just the basics on finding Twitter influencers from @askAaroLee.

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Jeff Domansky's curator insight, January 27, 2014 1:47 AM

Nice 'n Easy Twitter tips.
John M. Lee's curator insight, January 27, 2014 2:37 PM

Great tips here
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