Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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11 of the Best Influencer Marketing Tools

11 of the Best Influencer Marketing Tools | Public Relations & Social Marketing Insight | Scoop.it
From blog.hootsuite.com - September 19, 2016 11:02 AM

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following.

 

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate.

 

For every dollar spent on influencer marketing, marketers see a $6.50 return.You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

 

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Bookmark th...

Jeff Domansky's insight:

Good collection of influencer tools shared by HootSuite.

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Jeff Domansky's curator insight, September 19, 2016 11:04 AM

Good collection of influencer tools shared by HootSuite.
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4 Ways to Find Truly Relevant Influencers for Your Marketing Campaigns

4 Ways to Find Truly Relevant Influencers for Your Marketing Campaigns | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - June 11, 2015 3:51 AM

Influencers have very quickly realized that popularity is considered extremely valuable to brands and PR agencies when they’re choosing who to work with. Due to this popularity-based system, some influencers have taken unethical measures to get their follower counts up.


The act of buying fake followers is making it even harder for brands and PRs to suss out real popularity. What’s more, if you’re simply using a popularity-based system to find the best bloggers for your campaigns, you’re missing a big piece of the puzzle.


Popularity does not necessarily equate to influence. It really just depends on the brand and the influencer at hand.


So, if straight up follower counts aren’t the most accurate judge of influence, what really is?Ahead I’m offering four tips to suss out the right influencers for any brand campaign....

Jeff Domansky's insight:

Practical ways to ID real influencers.

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The FTC and Influence Marketing: The crackdown begins

The FTC and Influence Marketing: The crackdown begins | Public Relations & Social Marketing Insight | Scoop.it
From www.businessesgrow.com - April 7, 2016 2:40 AM

Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising advertising as organic influencer posts.


Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Actually, the truly smart have been tightening up their own disclosure requirements since the FTC updated its online advertising disclosure guidelines in March 2013.


The threat’s been building for years.


The agency’s been beating the drums for a while. Statements, letters and guidelines have warned marketers and bloggers of the oncoming campaign against sponsored content that doesn’t look sponsored: social media posts that don’t clearly state that they’re contest entries, influencer posts that don’t disclose that the influencer received compensation from the brand, etc.....

Jeff Domansky's insight:

Look out! The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers.

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Momentum Factor's curator insight, April 8, 2016 1:59 PM

It will be interesting to see how this plays out in regards to direct selling. Will every DS-related tweet now have to have to use the #Ad hashtag? I understand the consumer protection angle, but that seems like overkill.
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How to Develop Rapport With Influencers via Social Media

How to Develop Rapport With Influencers via Social Media | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - August 21, 2014 10:38 AM

The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party's attention.


The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices....

Jeff Domansky's insight:

Here's a good overview of influencer best practices.

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Payal kataria's curator insight, August 21, 2014 12:40 PM

Social media has become indispensable when no business can thrive on its own..with increasing competition, new ideas are sparse and the climb is difficult !
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