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As marketers, we create content in order to persuade and engage with customers. But modern consumers are skeptical and savvy. The moment something hints of “ad,” they lose interest and move on.
Whether you sell fitness and health products, tour packages, or home services, a single positive recommendation from a trusted source can trump even your most beautifully written copy or most engaging video demonstration. And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust...
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Finding the right people and then engaging with them is one way, but sometimes it takes a lot of patience to get interaction back. Don't give up.
Very good point - consumers do turn off if they think it is an ad