Public Relations & Social Marketing Insight

So you have implemented blogger outreach and you work with YouTube influencers to say cool things about your brand and you collect cool Instagram photos from your consumers. Now what?

Having those earned mentions floating around the blogosphere and across social are fantastic. But let’s face it marketers–we could all do a better job of making the most out of our earned media and consumer generated content.

Start by thinking of the different branches of your brands image and marketing that you or your team creates content to power. Your website. Your email newsletters. Your own social posts. Instead of writing content for your brands owned assets where can you insert your earned media?

A key characteristic of today’s digitally driven consumer is that they are self-sufficient in researching brands and look for a non-biased voice to get information about a brand.

By placing earned media and user generated content strategically throughout all funnels of your marketing, you can increase sales and conversions by helping consumers along their buyer’s journey....