Public Relations & Social Marketing Insight

The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.

And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.

There’s also a gamification aspect to it, allowing trendsters and  influensters a chance at receiving more new products....

“Every brand, large or small, service, CPG, and beyond, should be moving their efforts to include IRM [influencer relationship marketing] to be a pillar in their communication and marketing plan,” Massura said. “IRM is important not only to affect purchase decision and consideration, but when deployed strategically, it can benefit reputation, employee retention and recruitment, and diffuse crisis.”

From the glowing online content about influencer marketing blanketing the webto Danny Brown and Sam Fiorella’s much-buzzed about book “Influence Marketing,” almost everyone seems to value the power of IRM. However, almost everyone does not include NeedTagger CEO Vernon Niven....

The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party's attention.

The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices....

Important online influencers are opinionated hard workers and socially active. Here's how to approach them.

...What is an online influencer according to LEWIS PR? Everyone can share his opinions about products, services, business or specific topics nowadays. A ‘real’ online influencer is someone who has the potential to alter the attitudes and sentiments of others, more than “others”.

They are often strongly opinionated and have a large network. However, the ability to influence how others look at products, brands or certain matters, is more important than the abstract numbers. Especially since online influencers tend to be highly specialized in a specific domain....