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The fashion blogger long ago transcended mere outfit documentarian. Done right, fashion blogs can evolve into full-fledged businesses, with brands clamoring to be featured by the style aficionados.
For some of the biggest influencers in fashion, blogs have served as catalysts to large scale sponsorships, advertising campaigns, design collaborations and book deals. These style enthusiasts have evolved into mainstays and purveyors of style, turning passion projects into brand opportunities.
On WordPress alone, 409 million people read more than 21.5 billion blog pages a month. These aren’t twee daily #ootd posts, either. Here are some of the fashion bloggers that brands can’t get enough of.
Chiara Ferragni, The Blonde Salad: 665,000 monthly page views, per Compete
Since 29-year-old Chiara Ferragni started The Blonde Salad in 2009, she has appeared on the cover of numerous global fashion magazines, wrote a book, dabbled in partnerships with Burberry and Dior, launched a popular shoe line (with styles that retail for upwards of $200) and is in talks for a collaboration with Ladurée....
These fashion bloggers are influencers on a huge scale. Interesting look at their social media following numbers.