Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Develop a Solid Blog Outreach Strategy

How to Develop a Solid Blog Outreach Strategy | Public Relations & Social Marketing Insight | Scoop.it

Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?


It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.


Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation. It gets even better: 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.


So, how do you get bloggers to cover your website without being spammy? To help you out, I’ve created an infographic that breaks down the steps you need to take to achieve this goal....

Jeff Domansky's insight:

Excellent advice on blogger outreach from Neil Patel. This infographic is superb. Recommended reading. 9/10

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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

Who would have known that the popularity of blogs would grow to reach such mammoth levels.Social media has revolutionized the way we communicate, share and interact and this has provided the platforms and the marketing networks for bloggers to achieve global reach and influence.


Blogs such as Huffington Post, Mashable and Gawker now rank in the top 1,000 websites in the world.


This publishing revolution has in turn led to the increase in the popularity of “Blogger Outreach” programs. While the online community remains divided upon their opinions about this new age marketing strategy (some calling it a PR gimmick), others maintain that it is merely a symbiotic channel to further strengthen the relationships.


So what is the best approach for blogger outreach?...

Jeff Domansky's insight:

There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.. Each tool has useful features worth a look.

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