Animal Influencers: The Stories Behind 11 Famous Pets on Instagram | Public Relations & Social Marketing Insight | Scoop.it

Animal influencers are undeniably on the rise. These pampered pets (and their owners/handlers/entourages) enjoy a level of social media fame usually reserved for well, human celebrities, and bring in real revenue through their high-profile partnerships with brands like Zappos, Mercedes-Benz, Purina, and even Google. 

In other words, these adorable fluff balls make more money on a single Instagram post than you, a human, will probably ever make on a single Instagram post. Let that sink in for a minute.

According to Create&Cultivate, social media influencers (animal or otherwise) can expect to earn around $3,000 per sponsorship deal when they hit between 150,000 and 250,000 followers. Many of the pets on this list have over one million followers....