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Earlier this year, we decided to work on our next eBook for Scoop.it by doing things differently than in the past. We had done eBooks and white papers in the past and we were proud of the value they delivered: good data, survey results, analysis, etc… But we did them on our own. This time, on top of delivering great content, we did one thing differently: we asked influencers to participate to its content.
The results?
Close to 2x more downloads of our latest eBook and 3x more shares of the blog post introducing it vs our previous ones. Plus a lot more mentions on top industry blogs such as Lee Odden’s TopRank. Nice influencer amplification, wouldn’t you agree?
There are many reasons why influencer amplification works. As Traackr’s Pierre Assayag puts it: rising above the noise is hard – even for established brands – so you need the help of credible, trusted, influential people in your industry....
Guillaume Decugis takes a good look at how content cure ration can help you in your influencer relations strategies.