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... Social media spend is over-concentrated on top networks, esp. Facebook.
It’s absurd to me that 75% of social media budgets are invested on Facebook and Twitter. Yes, the two leading platforms are huge traffic generators, but they are certainly not the only place where content is shared and where influence takes place.
Asking your friends is not always the best way to obtain information about a service or a product. 140 characters do not allow for a very articulated argument.Influencers use a much richer combination of channels to publish their content: blogs mostly, and - increasingly - public content-driven platforms such as Quora, Pinterest or Instagram. It is time for brands recognise that...
Nicolas Chabot makes the case for influenicer marketing and its ability to deliver results.