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Like their predecessors, today’s social influencers are young, savvy, and creative—and can serve as powerful vessels for brands looking to expand their reach. But this generation is even more business-minded than the last. Here, we profile seven stars and get their 17 rules for social engagement today.
All about Eva: At 22, Eva Gutowski is teaching brands like Sperry and Macy’s the new rules of social engagement.[Photo: Jenny Hueston]
EVA GUTOWSKI Age: 22
Audience: Instagram: 4.6 million; Twitter: 2.2 million; YouTube: 7.1 million
Specialty: Lifestyle vlogs; fashion 'grams
Recent hit: A YouTube tutorial on how to up your back-to-school-supplies game using DIY craft techniques (1.4 million views)...
Seventeen lessons in audience building from Baby Ariel, Eva Gutowski, Jerry Purpdrank, and moregeneration. Great insight for social marketers and recommended reading. 9/10