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[Jay Baer's stimulating interview with Brian Solis on his new book "The End of Business as Usual" - JD]
...The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. That was the most challenging part of writing this book. You’re an author. You know what I’m talking about. You’ve got to write a book. You have to keep up your blog. You have to keep up your Twitter stream. You have to keep up your Facebook. Now your Google+, your Foursquare. You have these seminated audience or groups of people that are connecting with you because they find value in those channels. But yeah, there’s a fantastic audience for books and the need to have information at their fingertips. But I did design this book a little bit differently, considering that we are wired for distraction. Every chapter has almost tweetable summaries of what the insights were in each chapter. So if you have to go back and just kind of remember what the value was, or just read those, you could still walk away with the value your way....
