Public Relations & Social Marketing Insight

It’s expected that only 6% of all data (read: information) comes from books and printed materials – the other 94% is digital.

90% of all data has been created and stored digitally within just the past 3 years, which is striking considering human recordkeeping dates back thousands of years!

To top that off, we’re generating about 2.5 quintillion bytes of data daily, which just adds to the amount of data we have available to us.

But the question is – what do we do with the data we collect? Many people (entrepreneurs, business owners, and data scientists) are beginning to visualize it....

Data presentation should be elegant, detailed and beautiful. There are different ways to show the data that can be a pie charts, tables, histograms, and bar graph. However, to send a clear and effective message to your readers, you just need more than just a simple table or histogram, etc.

There are some data visualization techniques that present your data much better than expected, intelligent, beautiful, original and in an excellent way. We have gathered some of the most attractive and unique ideas of data visualization examples....

Not a web designer or developer? You may prefer free tools for creating infographics.

As author, data journalist and information designer David McCandless said in his TED talk: “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.”

There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up some of the most awesome data visualization tools available on the web....

The success of infographics has evolved since that time. Just a few years ago, infographics became extremely popular with the eruption of digital marketing and search engine optimization.

With their popularity came several changes in the way they were presented. Only the best of the best were shared on social media, resulting in higher brand awareness and consumer engagement.

As the traditional infographic evolved to keep up with consumers’ changing tastes, it brought the world the interactive infographic, which is becoming the most sought after form of data representation to date, even rendering some static infographics as outdated and irrelevant.

To help you stay ahead of the game with your graphic design and create an infographic with the potential to go viral, take a look at this list of awesome interactive infographics....